Look there – in the sky! A UFO!
Following an out-of-this-world launch at CES in Las Vegas in January, the world’s most highly-anticipated facial device from Swedish beauty powerhouse, FOREO, UFO, will land in Europe at Cosmoprof 2018 from March 15th to 18th in Bologna to showcase itself to the rest of Europe.
Ahead of the global retail launch next month,the FOREO UFO, (Ur Future Obsession) will be on display at booth number D3 – E4 at the B2B Cosmoprime Hall 19, giving retailers, buyers, potential partners, media and consumers the very first look at the newest way to mask.
Hundreds are expected to flock to the FOREO stand to see for themselves the live demos and to speak to the FOREO experts about this new take on the traditional sheet mask and potential opportunities with FOREO and the UFO mask phenomenon.
Since news broke of UFO, retailers have jumped at the chance to partner with FOREO, developing custom made sheet masks that fit the device so consumers can use their favoured sheet masks with it.
FOREO CEO Paul Peros remarked how important it was to showcase UFO to Europe in this way to allow potential mask collaborators to see the opportunity firsthand.
“UFO is a device like no other and it is quite simply a game changing product that the world hasn’t seen before. The device works like an orchestra. The technology acting as the conductor to activate the components of the mask like an orchestra would play, and bringing out the ingredients to provide a spa-level facial in only 90 seconds. We have been developing the technology for four years and to bring it to our retail partners and offer them the chance to collaborate is the new way to do business.”
UFO combines LED light therapy with cryo-therapy, thermo-therapy and T-Sonic™ pulsations activated via a smartphone. It evenly distributes the mask essence across every area of the face, while various functions allow active ingredients to penetrate more deeply for superior results.
UFO Smart Masks are made from soft micro-fiber infused with plant and fruit extracts, concentrated botanical oils and natural flower water. Each mask is paired with a pre-programmed UFO treatment routine to boost their effects. There are two masks currently available at time of launch, with another five from FOREO due to launch in April, and collaborative masks with retailers are already in development.
The UFO can be paired with the FOREO app to get the most out of the device. While the ‘Make My Day’ and ‘Call It a Night’ masks are pre-programmed into the device, the FOREO app gives access to all future mask treatments. In addition, users can reorder masks with a simple click and unlock UFO’s full potential by customizing the intensity of all UFO settings to perfectly suit individuals skincare needs.
The app will be available for iOS and Android and can: