UFO Smart Mask: Behind-The-Scenes at Victoria Beckham’s LFW Show

FOREO Newswire / News

Victoria Beckham at LFW 2018

Models love UFO Smart Mask Treatment

Can FOREO’S UFO smart masking device get any more fashionable? As London Fashion Week SS 2019 got into full swing it was Swedish beauty and wellness brand FOREO that was once again in charge of beauty at the Victoria Beckham Show.

Fast becoming the ‘choice of experts’ for the British fashion pack, the UFO took to the London runway prepping 30 models before hair and makeup at the exclusive Dover Street venue, Galerie Thaddaeus Ropac. The look for the next spring we’ll all be gunning for is bare, fresh and glowy. This is why it was imperative to achieve healthy looking skin that calls for minimal make up. Enter: FOREO UFO Mini Smart Mask.

Louise Robert for Victoria Beckham

Partnering with the British fashion house for the second time this year, the UFO mini version was the skincare partner of choice before models were sent to makeup by Pat McGrath and hair by Guido Palau – firmly cementing itself as the go-to brand for skincare on the highest level.

Anyelina Rosa for Victoria Beckham

Dewy Is In

Proving the best things come in small packages, the UFO mini (an entry level version of the UFO smart masking device) was used alongside the just launched H2Overdose UFO-activated smart mask – one of five new Korean smart masks recently added to FOREO’s portfolio.

A day of firsts all round; not only was the show itself the first time Team Beckham unveiled a ready to wear presentation at London Fashion Week, it was also the debut of FOREO’s new UFO activated mask collection to the public, with another four further masks set to launch over the coming months.

H2Overdose UFO Activated Mask

Infused with hyaluronic acid, H2Overdose is a microfiber sheet mask that, paired with the UFO mini, takes 120 seconds to instantly soothe and moisture models’ skin, giving a spa-level facial treatment and providing the perfect skincare prep for any occasion. The Victoria Beckham camp wasted no time showcasing its easy moves on Instagram.

Victoria Beckham UFO Instagram Story

What’s The Buzz

Filip Sedic, CEO of FOREO says transforming the beauty industry to bring spa level treatments to one’s fingertips easily, quickly and conveniently is shaping the way the world approaches skincare, “When we first showcased the UFO behind the scenes at New York Fashion Week in February with the Victoria Beckham team, we demonstrated that the smallest packages really do make the biggest impact and a dedicated skincare regime can be easy, quick and convenient,” says Sedic.

Rachel Marx and He Cong for Victoria Beckham

“At the London show, we once again brought to life the unique skin care prep regime and showed how easy beauty technology can make one’s life. By combining the very best of Korean sheet mask expertise with our Swedish beauty technology, we are changing the world of skincare as we know it. To be the skincare company of choice at London Fashion Week amongst the world’s best makeup, hair and fashion artists makes us very happy indeed.”

Malgosia Bela for Victoria Beckham

The UFO mini debut at London Fashion Week marks the global launch of the mini version of the device which launched earlier this year at CES in Vegas. Featuring all the same benefits as its full UFO version, minus the Cryo-Therapy, or cooling function – this small but perfectly formed device means you get Thermo-Therapy and T-Sonic pulsations plus RGB LED light therapy to give you the skin of your dreams in 90 seconds. The UFO mini is available now at www.foreo.com.


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Ava Paine is a beauty aficionado, amateur dancer and keen DIY master. This Aussie is far, far from home.

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