{"id":229,"date":"2016-07-05T00:50:19","date_gmt":"2016-07-05T00:50:19","guid":{"rendered":"https:\/\/www.foreo.com\/mysa\/?p=229"},"modified":"2022-03-03T08:20:13","modified_gmt":"2022-03-03T08:20:13","slug":"how-one-beauty-brand-is-saving-the-ocean","status":"publish","type":"post","link":"https:\/\/www.foreo.com\/mysa\/how-one-beauty-brand-is-saving-the-ocean\/","title":{"rendered":"How One Beauty Brand is Saving the Ocean"},"content":{"rendered":"<p>A look into FOREO\u2019s 2016 Save the Sea environmental conservation initiative.<\/p>\n<p><!--more--><\/p>\n<p>It\u2019s easy to love the ocean. After all, it\u2019s home to so many things that we hold dear: fascinating wildlife, majestic waves, and seafood fit for a king. But we have a cognitive dissonance between loving the ocean and taking the steps to protect the thing we love. Human beings have a profound impact on our ecosystem and every choice we make, from the products we purchase to the food we eat, affects the environment. We need to be willing to do more than just admire the sea: We need to take action to save it.<\/p>\n<p>At FOREO, we believe that there is a way to consume beauty and be environmentally conscious at the same time. So we\u2019ve dedicated our resources to funding ocean charities that are helping preserve our oceans with our <a href=\"https:\/\/www.foreo.com\/savethesea?utm_source=mysa&amp;utm_medium=content&amp;utm_content=savethesea&amp;utm_campaign=mysa-content\" target=\"_blank\" rel=\"noopener\">Save the Sea campaign<\/a>.<\/p>\n<p>For the second year in a row, we\u2019ve partnered with SEA LIFE Trust and GreenWave. 100% of the net proceeds from our Save the Sea special edition LUNA&#x2122;\u00a0mini 2 and LUNA play set will go to our charity partners.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1216\" src=\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2016\/07\/sts_mysa_img_1.png\" alt=\"\" width=\"921\" height=\"600\" srcset=\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2016\/07\/sts_mysa_img_1-300x195.png 300w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2016\/07\/sts_mysa_img_1-768x500.png 768w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2016\/07\/sts_mysa_img_1.png 921w\" sizes=\"(max-width: 921px) 100vw, 921px\" \/><\/p>\n<p>Last year, thanks to our campaign, SEA LIFE Trust was able to sponsor, rehabilitate, and rescue a sea turtle named <a href=\"https:\/\/www.foreo.com\/mysa\/single-green-female-how-one-girl-fighting-tide\" target=\"_blank\" rel=\"noopener\">Kilikya<\/a>. Green sea turtles, like Kilikya, are especially in need of help. Millions of sea turtles are killed each year due to human activity. Turtles get tangled in fishing nets, hit by boats, hunted for their shells, and perish after consuming plastic in the ocean. More than half of the world\u2019s sea turtles (52% of the world population, in fact!) have eaten plastic. If you imagine that everytime you touch a disposable plastic item throughout the day\u2014your iced coffee container, your plastic straw, even the tiny plastic beads your face scrub\u2014you\u2019re contributing to that plastic pollution, the sheer amount of a human\u2019s daily impact is disheartening.<\/p>\n<p>Andy Bool, head of the SEA LIFE Trust, says, \u201cThese microplastics end up in the sea where they are ingested by small marine animals. The LUNA mini 2 is a reusable item that reduces people\u2019s reliance on face scrubs that contain plastic beads. By promoting alternative products, we can help to make a difference.\u201d<\/p>\n<p>Last year, we also helped our partner GreenWave build five 3D ocean farms, an alternative to traditional methods that deplete the ocean\u2019s resources. These <a href=\"https:\/\/www.foreo.com\/mysa\/greenwave-infographic\" target=\"_blank\" rel=\"noopener\">3D ocean farms<\/a> can sustainably produce up to 30 tons of edible plants and 250,000 shellfish per year.<\/p>\n<p>By helping GreenWave, we are in turn helping ourselves. Brendan Coffey, COO of GreenWave, says, \u201cOur oceans are in trouble. To overcome our shared challenges, we require innovative forms of partnerships. We really want to work with organizations that care about our oceans and FOREO cares how it\u2019s making its products and its impact on the sea.\u201d<\/p>\n<p>In 2016, the net profits of our Save the Sea campaign will be put to even greater use. Our initiative will provide the funds to sustainably produce seafood<strong>,<\/strong> ensure the safety of marine animals, and last but not least, inform the public (beauty lovers especially!) about the ways they can make environmentally friendly choices on a daily basis.<\/p>\n<blockquote><p>\u201cWe each have a responsibility to turn our negative ecological impact into a positive one. Through supporting our ocean charities, designing eco-friendly products, and making smart changes in our everyday habits, we will preserve our Earth,\u201d says Justin Wang, president of FOREO.<\/p><\/blockquote>\n<p><strong>Learn more about our <a href=\"https:\/\/www.foreo.com\/savethesea?utm_source=mysa&amp;utm_medium=content&amp;utm_content=savethesea&amp;utm_campaign=mysa-content\" target=\"_blank\" rel=\"noopener\">Save the Sea Campaign<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A look into FOREO\u2019s 2016 Save the Sea environmental conservation initiative.<\/p>\n","protected":false},"author":4,"featured_media":228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[791],"tags":[16,277,276,278],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How One Beauty Brand is Saving the Ocean - MYSA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.foreo.com\/mysa\/how-one-beauty-brand-is-saving-the-ocean\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How One Beauty Brand is Saving the Ocean - MYSA\" \/>\n<meta property=\"og:description\" content=\"A look into FOREO\u2019s 2016 Save the Sea environmental conservation initiative.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.foreo.com\/mysa\/how-one-beauty-brand-is-saving-the-ocean\/\" \/>\n<meta property=\"og:site_name\" content=\"MYSA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FOREO\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-05T00:50:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-03T08:20:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2016\/06\/articles_img_1_800x500.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"lane\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FOREO\" \/>\n<meta name=\"twitter:site\" content=\"@FOREO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lane\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.foreo.com\/mysa\/how-one-beauty-brand-is-saving-the-ocean\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.foreo.com\/mysa\/how-one-beauty-brand-is-saving-the-ocean\/\"},\"author\":{\"name\":\"lane\",\"@id\":\"https:\/\/www.foreo.com\/mysa\/#\/schema\/person\/7a4c1bc02899cca4fac1217933a3ee5c\"},\"headline\":\"How One Beauty Brand is Saving the Ocean\",\"datePublished\":\"2016-07-05T00:50:19+00:00\",\"dateModified\":\"2022-03-03T08:20:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.foreo.com\/mysa\/how-one-beauty-brand-is-saving-the-ocean\/\"},\"wordCount\":590,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.foreo.com\/mysa\/#organization\"},\"keywords\":[\"foreo\",\"greenwave\",\"save the sea\",\"sea life trust\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.foreo.com\/mysa\/how-one-beauty-brand-is-saving-the-ocean\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.foreo.com\/mysa\/how-one-beauty-brand-is-saving-the-ocean\/\",\"url\":\"https:\/\/www.foreo.com\/mysa\/how-one-beauty-brand-is-saving-the-ocean\/\",\"name\":\"How One Beauty Brand is Saving the Ocean - 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