{"id":2881,"date":"2018-01-11T02:51:05","date_gmt":"2018-01-11T02:51:05","guid":{"rendered":"https:\/\/www.foreo.com\/mysa\/?p=2881"},"modified":"2022-03-03T08:14:52","modified_gmt":"2022-03-03T08:14:52","slug":"foreo-walks-ces-2018","status":"publish","type":"post","link":"https:\/\/www.foreo.com\/mysa\/foreo-walks-ces-2018\/","title":{"rendered":"FOREO Walks Out on CES 2018"},"content":{"rendered":"<p style=\"text-align: center\"><strong>Who says nothing exciting happens at trade shows?<\/strong><!--more--><\/p>\n<p>On January 11<sup>th<\/sup>, 4pm PST, FOREO team-members apologized to the waiting crowd, taped up the doors, turned their backs on CES for 1 minute of silence and walked out of the fair. This was following complaints about over-crowding at its booth and daily arguments with CES organizers, with the Las Vegas Police Department at one point called to the site.<\/p>\n<p>However, FOREO will still definitely look back on a successful CES, raising $500,000 in the first day for pre-orders on its <a href=\"http:\/\/www.foreo.com\/ufo\">new smart mask treatment UFO<\/a>, while picking up the<strong> Editor\u2019s Choice <\/strong>and<strong> Best of CES 2018 Awards <\/strong>in quick succession. However, the company\u2019s Swedish Board sanctioned its team-members\u2019 walk-out following what it describes as \u2018a trying experience with CES organizers since the fair began.&#8217;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2900\" src=\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/FOREO-CES-Booth-2018-2-1024x575.jpg\" alt=\"\" width=\"1024\" height=\"575\" srcset=\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/FOREO-CES-Booth-2018-2-300x168.jpg 300w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/FOREO-CES-Booth-2018-2-768x431.jpg 768w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/FOREO-CES-Booth-2018-2-850x477.jpg 850w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/FOREO-CES-Booth-2018-2-1024x575.jpg 1024w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/FOREO-CES-Booth-2018-2.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Paul Peros, FOREO CEO commented:<\/p>\n<blockquote><p><strong>&#8220;As I know, CES has never seen a booth like ours, and that\u2019s probably what got us in trouble. It made sense 20 years ago to give product demos, but now you get that information online. We wanted to offer something that means something, and this approach has to be the way of the future for CES if it\u2019s going to survive. That and a lot of other basic things like a balance between male\/ female speakers and good roofing&#8230;&#8221;<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2899\" src=\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/FOREO-CES-Booth-2018-1024x575.jpg\" alt=\"\" width=\"1024\" height=\"575\" srcset=\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/FOREO-CES-Booth-2018-300x168.jpg 300w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/FOREO-CES-Booth-2018-768x431.jpg 768w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/FOREO-CES-Booth-2018-850x477.jpg 850w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/FOREO-CES-Booth-2018-1024x575.jpg 1024w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/FOREO-CES-Booth-2018.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>CES kicked-off at 10 am on January 9<sup>th<\/sup>\u00a0and was shortly faced with issues including a minor power outage and hour-long waits for CES \u2018paper\u2019 badges, during which time visitors began to arrive and complaints came in on over-crowding at the FOREO booth. The response of CES organizers was to evict 12 of 25 FOREO team-members, who had been brought to entertain guests, with the Las Vegas police department called to warn team-members to stay away from the public walkway. A second warning came at 4pm that afternoon, and a further warning on Wednesday 10<sup>th <\/sup>due to objections on the choice of music at the booth.<\/p>\n<blockquote><p><strong>\u201cCES is claiming to represent the \u2018future\u2019, but the way to make the future better is being open to change.\u00a0 [&#8230;] it would be cool build a futuristic complex where people could live these innovations, not just see them in a Las Vegas casino.&#8221;<\/strong><\/p><\/blockquote>\n<p>The CES organizers need this wake-up call. That way they may also have a future, it\u2019s just not a future we want to be part of,\u201d Peros concluded.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2898\" src=\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/FOREO-UFO-CES-2018-1024x575.jpg\" alt=\"\" width=\"1024\" height=\"575\" srcset=\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/FOREO-UFO-CES-2018-300x168.jpg 300w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/FOREO-UFO-CES-2018-768x431.jpg 768w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/FOREO-UFO-CES-2018-850x477.jpg 850w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/FOREO-UFO-CES-2018-1024x575.jpg 1024w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/FOREO-UFO-CES-2018.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em>P.S FOREO is not a brand that likes complaining, but basic necessities such as clean toilets and reliable internet are appreciated by all.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3203 size-full\" src=\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/Filip_Sedic_At_Training_Camp_Before_CES_2018.jpg\" alt=\"Filip_Sedic_with_team_At_Training_Camp_Before_CES_2018\" width=\"800\" height=\"677\" srcset=\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/Filip_Sedic_At_Training_Camp_Before_CES_2018-300x254.jpg 300w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/Filip_Sedic_At_Training_Camp_Before_CES_2018-768x650.jpg 768w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/Filip_Sedic_At_Training_Camp_Before_CES_2018.jpg 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3204 size-high-def\" src=\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/Filip_Sedic_FOREO_CES_BOOTH-600x477.jpg\" alt=\"Filip Sedic Foreo CES Booth\" width=\"600\" height=\"477\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3205 size-high-def\" src=\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/Filip_Sedic_Outside_Foreo_Booth_CES_2018-600x477.jpg\" alt=\"Filip Sedic Foreo Booth CES 2018\" width=\"600\" height=\"477\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3206 size-high-def\" src=\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/01\/Filip_Sedic_Queues_for_Foreo_Experience_CES_2018-600x477.jpg\" alt=\"Filip Sedic Foreo CES 2018\" width=\"600\" height=\"477\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who says nothing exciting happens at trade shows?<\/p>\n","protected":false},"author":4,"featured_media":2897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[791],"tags":[487,16,380,341,430],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>World\u2019s Largest Beauty-Tech Brand FOREO Walks Out on CES 2018<\/title>\n<meta name=\"description\" content=\"FOREO walked out of CES 2018 early following complaints about over-crowding at its booth and daily arguments with CES organizers, with the Las Vegas Police Department at one point called to the site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.foreo.com\/mysa\/foreo-walks-ces-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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