{"id":4029,"date":"2018-08-22T15:09:44","date_gmt":"2018-08-22T15:09:44","guid":{"rendered":"https:\/\/www.foreo.com\/mysa\/?p=4029"},"modified":"2022-09-26T11:39:41","modified_gmt":"2022-09-26T09:39:41","slug":"founder-filip-sedic-foreo-brings-vision-beauty","status":"publish","type":"post","link":"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/","title":{"rendered":"Pioneering Difference: Founder of FOREO, Filip Sedic, Brings Vision to Beauty"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: justify\"><span class=\"s1\">Time to put a face to everyone\u2019s favorite beauty tech brand: meet Filip Sedic, the CEO and founder of FOREO, and brains behind LUNA, ISSA and UFO. <\/span><\/p>\n<p><!--more--><\/p>\n<p class=\"p1\" style=\"text-align: justify\"><span class=\"s1\">Relentlessly inquisitive, to date, <a href=\"http:\/\/www.digitaljournal.com\/pr\/3842127\" target=\"_blank\" rel=\"noopener noreferrer\">Sedic\u2019s<\/a> thirst for invention has seen him file more than 200 international patents across multiple categories. Now, as part of a proven track record of investing in industries long overdue an overhaul, the inventor is turning his attention to transforming the beauty tech industry not just for <i>good<\/i>, but for <i>better<\/i>. <\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify\"><span class=\"s1\">Ever since establishing FOREO in 2013, Sedic, a Bosnian-born Swede, has been active in all aspects of the now multinational brand. In particular, this consummate ideas man plays a pivotal role in product development, heading up a team of R&amp;D professionals collectively known as the FOREO Institute. Although the name may conjure images of a centralized, secretive laboratory, the brand\u2019s technical experts are based across no fewer than ten countries. Why? Because FOREO is for <i>everyone<\/i>, and wellbeing knows no borders! <\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify\"><span class=\"s1\">The team\u2019s achievements include the LUNA range of <a href=\"https:\/\/www.foreo.com\/shop\/skincare\/devices\" target=\"_blank\" rel=\"noopener noreferrer\">facial cleansing brushes<\/a>. On the debut model\u2019s release back in 2013, its material &#8211; <a href=\"https:\/\/www.foreo.com\/technology\/ultra-hygenic-silicone\" target=\"_blank\" rel=\"noopener\">medical-grade silicone<\/a> &#8211; marked a world first for a skincare tool of this kind. However, as Filip himself explains, the story behind FOREO&#8217;s very first product is refreshingly human:\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify\">\u201c<em>My wife, Ivana has always been passionate about skincare. In 2012, she started using a well-known brand of facial brushes, but found that the so-called \u201cbest\u201d product out there actually made her skin worse. When I took a look, I couldn\u2019t see how it could possibly be better than just washing with hands &#8211; its nylon bristles and detachable brush head could harbor bacteria, and it was clearly too abrasive. But to our surprise, a gentler and more hygienic alternative simply didn\u2019t exist. So this frustration, our conversations, and her insights led to the LUNA design. We haven\u2019t looked back since<\/em>.\u201d<\/p>\n<\/blockquote>\n<p class=\"p1\" style=\"text-align: justify\"><span class=\"s1\">One year later, in 2014, the FOREO Institute made the biggest, boldest step forward in toothbrush design in 60 years with <a href=\"https:\/\/www.foreo.com\/shop\/oral-care\/devices\" target=\"_blank\" rel=\"noopener noreferrer\">ISSA<\/a>: a sonic, silicone brush combining comprehensive cleaning with a gentle, non-abrasive touch. <\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify\"><span class=\"s1\">With Sedic as inventor-in-chief, the FOREO Institute has established a reputation for disrupting beauty world conventions. That could be packing high-end technologies into handheld at-home devices, as is the case with the <a href=\"https:\/\/www.foreo.com\/espada\" target=\"_blank\" rel=\"noopener noreferrer\">ESPADA Acne-Clearing Blue Light Pen<\/a>; or more recently, challenging the widely (not to mention <i>blindly<\/i>) accepted efficacy of sheet masks to create a 90-second smart alternative. Called <a href=\"https:\/\/www.foreo.com\/ufo\" target=\"_blank\" rel=\"noopener noreferrer\">UFO<\/a>, the puck-shaped device beautifully debunks the myth that professional-level skincare demands a hefty investment of both money and time, and is illustrative of one of FOREO Institute\u2019s driving principles: \u201c<i>Why not &#8211; and what if<\/i>?\u201d<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify\"><span class=\"s1\">As you\u2019d expect, Sedic\u2019s path to creating extraordinary devices is similarly unorthodox. Long before founding FOREO, he headed up one of Sweden\u2019s first digital marketing agencies, before applying his lateral approach to problem-solving to developing early iterations of mobile 3G networks for the telecommunications company, Ericsson.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify\"><span class=\"s1\">Inspired by <a href=\"https:\/\/www.foreo.com\/mysa\/swedish-companies-change-world\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sweden\u2019s tradition for innovation<\/a>, seen in the success of names such as Skype, IKEA and Alfred Nobel of the Nobel Prize, FOREO stands at the forefront of the beauty-tech revolution.<span class=\"Apple-converted-space\">\u00a0 <\/span>With one product sold every 3 seconds in 2017, and more than 100 awards won, Sedic\u2019s inventions continue to make a profound impact on millions of everyday lives.<\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify\"><span class=\"s1\">It\u2019s that \u2018<i>making a difference\u2019<\/i> that characterizes the entrepreneur and inventor\u2019s proven track record. An inspiring leader to work with, and for whom \u2018good enough\u2019 never is, Sedic is FOREO\u2019s driving creative force. With this professional pundit and inventor at its helm, beauty fans should continue to expect the unexpected from the FOREO Institute &#8211; so watch this space!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Time to put a face to everyone\u2019s favorite beauty tech brand: meet Filip Sedic, the CEO and founder of FOREO, and brains behind LUNA, ISSA and UFO.<\/p>\n","protected":false},"author":24,"featured_media":3763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[790,791],"tags":[499,16,214,200,560,430],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Founder of FOREO, Filip Sedic, Brings Vision to Beauty<\/title>\n<meta name=\"description\" content=\"When Filip Sedic founded FOREO, he changed the face of beauty tech. From the brand&#039;s debut LUNA facial brush to future devices, here&#039;s how he did it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Founder of FOREO, Filip Sedic, Brings Vision to Beauty\" \/>\n<meta property=\"og:description\" content=\"When Filip Sedic founded FOREO, he changed the face of beauty tech. From the brand&#039;s debut LUNA facial brush to future devices, here&#039;s how he did it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/\" \/>\n<meta property=\"og:site_name\" content=\"MYSA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FOREO\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-22T15:09:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-26T09:39:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/08\/FOREO_Filip-Sedic_MYSA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ruby Shirlow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FOREO\" \/>\n<meta name=\"twitter:site\" content=\"@FOREO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruby Shirlow\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/\"},\"author\":{\"name\":\"Ruby Shirlow\",\"@id\":\"https:\/\/www.foreo.com\/mysa\/#\/schema\/person\/20ae7ea5cd19064631bb506082d83470\"},\"headline\":\"Pioneering Difference: Founder of FOREO, Filip Sedic, Brings Vision to Beauty\",\"datePublished\":\"2018-08-22T15:09:44+00:00\",\"dateModified\":\"2022-09-26T09:39:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/\"},\"wordCount\":630,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/www.foreo.com\/mysa\/#organization\"},\"keywords\":[\"Filip Sedic\",\"foreo\",\"issa\",\"luna\",\"swedish\",\"UFO\"],\"articleSection\":[\"FOREO Newswire\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/\",\"url\":\"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/\",\"name\":\"Founder of FOREO, Filip Sedic, Brings Vision to Beauty\",\"isPartOf\":{\"@id\":\"https:\/\/www.foreo.com\/mysa\/#website\"},\"datePublished\":\"2018-08-22T15:09:44+00:00\",\"dateModified\":\"2022-09-26T09:39:41+00:00\",\"description\":\"When Filip Sedic founded FOREO, he changed the face of beauty tech. From the brand's debut LUNA facial brush to future devices, here's how he did it.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"BLOG\",\"item\":\"https:\/\/www.foreo.com\/mysa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FOREO Newswire\",\"item\":\"https:\/\/www.foreo.com\/mysa\/foreo-newswire\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pioneering Difference: Founder of FOREO, Filip Sedic, Brings Vision to Beauty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.foreo.com\/mysa\/#website\",\"url\":\"https:\/\/www.foreo.com\/mysa\/\",\"name\":\"MYSA\",\"description\":\"Beauty and Well-Being Journal\",\"publisher\":{\"@id\":\"https:\/\/www.foreo.com\/mysa\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.foreo.com\/mysa\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.foreo.com\/mysa\/#organization\",\"name\":\"FOREO MYSA\",\"url\":\"https:\/\/www.foreo.com\/mysa\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.foreo.com\/mysa\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2022\/02\/mysa-logo-w-quote-English-re\u0301seaux-sociaux.jpg\",\"contentUrl\":\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2022\/02\/mysa-logo-w-quote-English-re\u0301seaux-sociaux.jpg\",\"width\":2500,\"height\":1312,\"caption\":\"FOREO MYSA\"},\"image\":{\"@id\":\"https:\/\/www.foreo.com\/mysa\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/FOREO\",\"https:\/\/twitter.com\/FOREO\",\"https:\/\/www.instagram.com\/FOREO\/\",\"https:\/\/www.pinterest.com\/FOREO\/\",\"https:\/\/www.youtube.com\/c\/Foreo\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.foreo.com\/mysa\/#\/schema\/person\/20ae7ea5cd19064631bb506082d83470\",\"name\":\"Ruby Shirlow\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.foreo.com\/mysa\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c8bb4f44654432551fc30f969acc8925?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c8bb4f44654432551fc30f969acc8925?s=96&d=mm&r=g\",\"caption\":\"Ruby Shirlow\"},\"description\":\"Ruby is a skincare obsessed, left-handed cat person. Her passion for writing has so far taken this millennial globetrotter to four countries, two continents... and counting\",\"url\":\"https:\/\/www.foreo.com\/mysa\/author\/frankie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Founder of FOREO, Filip Sedic, Brings Vision to Beauty","description":"When Filip Sedic founded FOREO, he changed the face of beauty tech. From the brand's debut LUNA facial brush to future devices, here's how he did it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/","og_locale":"en_US","og_type":"article","og_title":"Founder of FOREO, Filip Sedic, Brings Vision to Beauty","og_description":"When Filip Sedic founded FOREO, he changed the face of beauty tech. From the brand's debut LUNA facial brush to future devices, here's how he did it.","og_url":"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/","og_site_name":"MYSA","article_publisher":"https:\/\/www.facebook.com\/FOREO","article_published_time":"2018-08-22T15:09:44+00:00","article_modified_time":"2022-09-26T09:39:41+00:00","og_image":[{"width":1140,"height":640,"url":"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/08\/FOREO_Filip-Sedic_MYSA.jpg","type":"image\/jpeg"}],"author":"Ruby Shirlow","twitter_card":"summary_large_image","twitter_creator":"@FOREO","twitter_site":"@FOREO","twitter_misc":{"Written by":"Ruby Shirlow","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/#article","isPartOf":{"@id":"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/"},"author":{"name":"Ruby Shirlow","@id":"https:\/\/www.foreo.com\/mysa\/#\/schema\/person\/20ae7ea5cd19064631bb506082d83470"},"headline":"Pioneering Difference: Founder of FOREO, Filip Sedic, Brings Vision to Beauty","datePublished":"2018-08-22T15:09:44+00:00","dateModified":"2022-09-26T09:39:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/"},"wordCount":630,"commentCount":4,"publisher":{"@id":"https:\/\/www.foreo.com\/mysa\/#organization"},"keywords":["Filip Sedic","foreo","issa","luna","swedish","UFO"],"articleSection":["FOREO Newswire","News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/","url":"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/","name":"Founder of FOREO, Filip Sedic, Brings Vision to Beauty","isPartOf":{"@id":"https:\/\/www.foreo.com\/mysa\/#website"},"datePublished":"2018-08-22T15:09:44+00:00","dateModified":"2022-09-26T09:39:41+00:00","description":"When Filip Sedic founded FOREO, he changed the face of beauty tech. From the brand's debut LUNA facial brush to future devices, here's how he did it.","breadcrumb":{"@id":"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.foreo.com\/mysa\/founder-filip-sedic-foreo-brings-vision-beauty\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"BLOG","item":"https:\/\/www.foreo.com\/mysa\/"},{"@type":"ListItem","position":2,"name":"FOREO Newswire","item":"https:\/\/www.foreo.com\/mysa\/foreo-newswire\/"},{"@type":"ListItem","position":3,"name":"Pioneering Difference: Founder of FOREO, Filip Sedic, Brings Vision to Beauty"}]},{"@type":"WebSite","@id":"https:\/\/www.foreo.com\/mysa\/#website","url":"https:\/\/www.foreo.com\/mysa\/","name":"MYSA","description":"Beauty and Well-Being Journal","publisher":{"@id":"https:\/\/www.foreo.com\/mysa\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.foreo.com\/mysa\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.foreo.com\/mysa\/#organization","name":"FOREO MYSA","url":"https:\/\/www.foreo.com\/mysa\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.foreo.com\/mysa\/#\/schema\/logo\/image\/","url":"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2022\/02\/mysa-logo-w-quote-English-re\u0301seaux-sociaux.jpg","contentUrl":"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2022\/02\/mysa-logo-w-quote-English-re\u0301seaux-sociaux.jpg","width":2500,"height":1312,"caption":"FOREO MYSA"},"image":{"@id":"https:\/\/www.foreo.com\/mysa\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FOREO","https:\/\/twitter.com\/FOREO","https:\/\/www.instagram.com\/FOREO\/","https:\/\/www.pinterest.com\/FOREO\/","https:\/\/www.youtube.com\/c\/Foreo"]},{"@type":"Person","@id":"https:\/\/www.foreo.com\/mysa\/#\/schema\/person\/20ae7ea5cd19064631bb506082d83470","name":"Ruby Shirlow","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.foreo.com\/mysa\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c8bb4f44654432551fc30f969acc8925?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c8bb4f44654432551fc30f969acc8925?s=96&d=mm&r=g","caption":"Ruby Shirlow"},"description":"Ruby is a skincare obsessed, left-handed cat person. Her passion for writing has so far taken this millennial globetrotter to four countries, two continents... and counting","url":"https:\/\/www.foreo.com\/mysa\/author\/frankie\/"}]}},"_links":{"self":[{"href":"https:\/\/www.foreo.com\/mysa\/wp-json\/wp\/v2\/posts\/4029"}],"collection":[{"href":"https:\/\/www.foreo.com\/mysa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foreo.com\/mysa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foreo.com\/mysa\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foreo.com\/mysa\/wp-json\/wp\/v2\/comments?post=4029"}],"version-history":[{"count":10,"href":"https:\/\/www.foreo.com\/mysa\/wp-json\/wp\/v2\/posts\/4029\/revisions"}],"predecessor-version":[{"id":12925,"href":"https:\/\/www.foreo.com\/mysa\/wp-json\/wp\/v2\/posts\/4029\/revisions\/12925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foreo.com\/mysa\/wp-json\/wp\/v2\/media\/3763"}],"wp:attachment":[{"href":"https:\/\/www.foreo.com\/mysa\/wp-json\/wp\/v2\/media?parent=4029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foreo.com\/mysa\/wp-json\/wp\/v2\/categories?post=4029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foreo.com\/mysa\/wp-json\/wp\/v2\/tags?post=4029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}