{"id":4817,"date":"2018-11-12T16:07:33","date_gmt":"2018-11-12T16:07:33","guid":{"rendered":"https:\/\/www.foreo.com\/mysa\/?p=4817"},"modified":"2019-11-22T08:26:32","modified_gmt":"2019-11-22T08:26:32","slug":"foreo-smashes-singles-day","status":"publish","type":"post","link":"https:\/\/www.foreo.com\/mysa\/foreo-smashes-singles-day\/","title":{"rendered":"FOREO Smashes Record-Breaking Singles Day as No. 1 Beauty-Tech Brand"},"content":{"rendered":"<p>Oops, we did it again! Singles Day record-smashing; 2018 edition, FOREO exceeded\u00a0100 million RMB+ sales once again!<\/p>\n<p><!--more--><\/p>\n<ul>\n<li><strong>Alibaba\u2019s Singles Day boomed with sales hitting $1 billion in one minute and 25 seconds<\/strong><\/li>\n<li><strong>A record-breaking total of $30.8 billion in sales in the 24-hour shopping event<\/strong><\/li>\n<li><strong>The number of FOREO retailers doubled while sales of skincare and anti-aging devices exceeded 100%<\/strong><\/li>\n<li><strong>UFO comes in #1 in Smart Masking, with LUNA mini 2 dominating facial cleansing devices<\/strong><\/li>\n<\/ul>\n<p>Alibaba\u2019s Singles Day, the 11.11 shopping event that dwarfs Black Friday and Cyber Monday combined, once again broke all records in 2018 with $30.8 billion in sales in a 24-hour spree, surpassing the 2017 record of $25.3 billion.<\/p>\n<p>Swedish brand FOREO similarly boomed in popularity, even exceeding its <a href=\"https:\/\/www.foreo.com\/mysa\/foreo-sells-100-million-cny-in-24h-earning-1-beauty-brand-spot\/\" target=\"_blank\" rel=\"noopener noreferrer\">2017 performance<\/a>, when the <a href=\"https:\/\/www.ft.com\/content\/4513bc40-d113-11e7-947e-f1ea5435bcc7\" target=\"_blank\" rel=\"noopener noreferrer\">Financial Times reported LUNA mini 2 was listed only behind the iPhone 8<\/a> in terms of demand.<\/p>\n<blockquote><p>\u201cNot only did the number of stores promoting FOREO double, but a similar 100% increase was also seen in the anti-aging and skincare categories generally. Double 11 continues to be most popular in China, but for its 10<sup>th\u00a0<\/sup>edition, Alibaba continued to extend across wider Asian markets. The results so far help to explain this surge in FOREO&#8217;s success globally.\u201d &#8211; \u00a0Gary Leong, FOREO Global Retail Director.<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4461 size-high-def\" src=\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/10\/IMG_8862-850x477.jpg\" alt=\"UFO Smart Mask Singles Day Record Breaker\" width=\"850\" height=\"477\" \/><\/p>\n<p>Most pleasing for FOREO was the popularity of its new <a href=\"https:\/\/www.foreo.com\/ufo\" target=\"_blank\" rel=\"noopener noreferrer\"><u>UFO Smart Mask<\/u><\/a> which can partly be explained by the renaissance for anti-aging products in China. Meanwhile, the <a href=\"https:\/\/www.foreo.com\/mysa\/review-roundup-foreo-luna-mini-2-face-brush\/\" target=\"_blank\" rel=\"noopener noreferrer\">LUNA mini 2<\/a> cemented its position as the number 1 facial cleansing massager on the market.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18 size-high-def\" src=\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2015\/07\/adforlunamini2-850x477.png\" alt=\"LUNA mini 2 Singles Day Record Breaker\" width=\"850\" height=\"477\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Further explanation of FOREO\u2019s growth is in part explained in the words of Alibaba executive vice chairman Joe Tsai, commenting on their quarterly results:<\/p>\n<blockquote><p>&#8220;China\u2019s \u201cmiddle-class consumers have experienced significant real wage growth over the past decade, and they are looking for high-quality products to satisfy their discretionary spend and an increasingly sophisticated lifestyle.\u201d<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4834 size-high-def\" src=\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/11\/MYSA-850x477.jpg\" alt=\"Jack Ma, co-founder and executive chairman of Alibaba\" width=\"850\" height=\"477\" srcset=\"https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/11\/MYSA-300x168.jpg 300w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/11\/MYSA-768x431.jpg 768w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/11\/MYSA-850x477.jpg 850w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/11\/MYSA-1024x575.jpg 1024w, https:\/\/www.foreo.com\/mysa\/wp-content\/uploads\/sites\/2\/2018\/11\/MYSA.jpg 1140w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><em>Jack Ma, co-founder and executive chairman of the Alibaba Group<\/em><\/p>\n<p>The FOREO team is extremely proud and grateful for the support of our millions of Asian fans that enable us to keep innovating in the beauty and wellness space. If you missed out this year, there are some fantastic promotions across our wider retail partners throughout the holidays. Watch this space!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oops, we did it again! Singles Day record-smashing; 2018 edition, FOREO exceeded\u00a0100 million RMB+ sales once again!<\/p>\n","protected":false},"author":21,"featured_media":4833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[790,791],"tags":[644,16,174,177,645],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FOREO Smashes Record-Breaking Singles Day 2018<\/title>\n<meta name=\"description\" content=\"Alibaba\u2019s Singles Day broke all records with $30.8 billion in sales, with FOREO&#039;s LUNA mini 2 cementing its position as the No.1 facial cleansing brush.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.foreo.com\/mysa\/foreo-smashes-singles-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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