FOREO is celebrating its tenth year by taking a trip down memory lane to its humble beginnings and the remarkable journey that led to the creation of its iconic facial cleansing device, LUNA™. This revolutionary device has not only transformed skincare routines worldwide but has also become synonymous with effectiveness, convenience, and overall skin health.

Every great invention has an interesting backstory, and LUNA™ is no exception. It all started when Filip Sedic, the visionary founder of FOREO, wanted to surprise his wife with a special gift for their anniversary—a top-notch face brush. However, what was intended to be a thoughtful present quickly turned into a disappointment. The supposedly “delicate” brush turned out to be harsh on the skin and a breeding ground for bacteria. Filip, with his keen engineering eye, recognized the flaws and saw an opportunity to create something better. This setback became the catalyst for a groundbreaking idea that would revolutionize the skincare industry, giving birth to FOREO as we know it today.

How LUNA™ was made

In 2013, Filip Sedic set out to develop an improved version of the sonic skin brushes available on the market. He refused to follow the beaten path and instead explored the possibilities of using an anti-bacterial fine silicone that would not only provide a gentle yet deep cleansing experience but also care for the skin. This innovative creation was named LUNA™, drawing inspiration from the material used in the first moon boots.

“When we created LUNA™ in 2013, we knew we had something revolutionary going on. What we couldn’t have known was the reaction we’d get and how fast the news would spread by word of mouth. There’s not ONE single brand, even in the last 100 years of all the classics, that is as popular in so many countries all over the world, as FOREO. From that very beginning, our mission was clear. FOREO is not just about selling products – we’re creating a movement”, said Filip Sedic, FOREO’s Founder and Chief Innovation Officer

Pictured: Filip Sedic, FOREO’s Founder and Chief Innovation Officer

Since its introduction, LUNA™ has won the hearts of skincare enthusiasts, beauty professionals, and even high-profile celebrities like Kim Kardashian and Miley Cyrus. With its unparalleled combination of cutting-edge technology and meticulous craftsmanship, this device has become an indispensable tool for those seeking a transformative skincare experience.

“LUNA™ has redefined the concept of cleansing, providing remarkable benefits that surpass traditional methods. At FOREO, we’re all about innovation. We believe that the beauty industry has been stuck in time for too long, and we wanted to disrupt the market by bringing something new to the table. Our goal is to make great skincare accessible to everyone, regardless of their budget, location, or skin type. We want to create a community of people who are passionate about skincare and want to improve the health and appearance of their skin” continues Filip Sedic. 

Pictured: The latest generation of LUNA: LUNA 4 collection

Design transformation

Over the years since its inception, LUNA™ has undergone design transformations, much like the advancements witnessed in the latest generations of iPhones. Last year, FOREO unveiled the fourth generation of LUNA—LUNA™ 4. With its unparalleled customization options and an array of powerful cleansing features, including a massage mode introduced for the first time, LUNA™ 4 provides a transformative experience tailored to the unique needs of each individual.

The future of LUNA™

While precise details cannot be disclosed just yet, one thing is certain—FOREO remains dedicated to skincare innovation. The company continues to equip individuals with the tools they need to achieve their skincare goals, and LUNA™ stands as a testament to this commitment. With its unrivaled cleansing experience, LUNA™ is poised to lead the way towards a future where remarkable skincare is accessible to all.