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LIFESTYLE

Skincare Secrets Spilled: Meet Our Holiday Gift Sets

It’s less than a month until Christmas and you don’t have a perfect gift for your loved ones? Don’t worry, we’ve got you covered with our irresistible holiday gift sets. Try to pick just one!

A woman with short curly hair in an orange sweater hugging herself

WELL-BEING

8 Reasons to Love Yourself Even Harder Today

It’s time to take proper care of yourself, one self-loving step at a time. This Valentine's Day learn how to.... LOVE YOURSELF! Think about oxygen masks on airplanes. Every in-flight video warns you to put your own mask first before helping others.

FOREO facial devices colorful range on a dark stage

LIFESTYLE

FOREO Returns to TFWA in Cannes With Style With LUNA™ 4 Range

Four years after its TFWA debut in 2018, FOREO is back - bigger and better than ever. The Swedish beauty and tech giant plans to land in Cannes with a splash, by announcing the launch of the exciting LUNA™ 4 range for the first time. TFWA Cannes visitors will be among the first in the world t

MAKEUP

Upside-Down Eye Makeup Is Easier Than It Looks

If you’re not an Instagram model, this look can be intimidating, but trust us when we say it’s not impossible. Yes, you can put eyeshadow under your eyes without looking like a raccoon. Lining your lower lashes with shadow can create softer definition than you’d get with a typical line

A woman in a hair towel holding a toddler who is brushing his teeth with issa 4 baby toothbrush

ORAL CARE

101 Guide on How & When to Start Brushing Baby Teeth

Even the Tooth Fairy is quite sure about this one, so you're not alone. Millions of parents worldwide are receiving (solicited or unsolicited) advice left and right, so we're here to set things straight and answer questions like: How can you survive without tears (yours or the kids)? What are some practical tips for brushing baby teeth? Are all toothpastes made equal when brushing baby teeth? Why baby first teeth care matters, even though the teeth are not permanent?

Portrait of a beautiful girl with her eyes closed and frost on her face

ROUTINES

Skincare Routine for Colder Weather: Autumn and Winter Essentials

As the seasons change, so should the skincare routines. Just as you change your summer wardrobe for warmer, cozier clothes, it's also essential to adjust the skincare regimen for the colder weather.

News

FOREO To Attend TFWA: the World’s Largest Travel Retail Show

In Cannes from September 30th until October 5th? Booth G37, Yellow Village at the TFWA World Exhibition & Conference is the place to be! FOREO, the Swedish beauty and wellness brand that surpassed 1 billion USD in revenue in 2017, has announced its participation in the 2018 edition of Tax Fre

Closeup of lower parts of three women's bodies of various ages, constitutions, and skin colors.

CULTURE

Forget the Beauty Standards

Gone are the days when a woman should have been tall, blonde, blue-eyed, flowy-haired, slim (but perfectly proportioned), and pink-plump-lipped to be considered a beauty. Not so long ago, however.

A collage made of women's faces of different race, color, age, nationality

SKIN CARE

Skin Care According to Skin Tone: A Complete Guide

Here at MYSA, beauty knows no boundaries, and we celebrate diversity with open arms! With a commitment to being the best solution for everyone's skincare needs, we decided to explore the importance of tailored skincare routines for different skin tones. Skincare is not a one-size-fits-all affair.

INGREDIENTS

Charcoal Benefits For Skin, Teeth, Hair, and More: How to Use It and What to Know

When most people hear the word "charcoal," they likely think of barbecues and summertime. However, this black powder has many other uses, including some pertaining to beauty. In fact, charcoal benefits for skin, teeth, and hair are numerous. If you're curious about how to use it and what to know bef

NUTRITION

Beauty From the Inside Out: Best Supplements for Glowing Skin

There is no question that we all want to have beautiful, glowing, and healthy skin. While there are many external products and treatments that can help us achieve this look, what we put into our bodies is also important. In this post, we will discuss some of the best supplements for beautiful skin.

SKIN CARE

DIY Time: Make Your Own Sheet Masks in 5 Simple Steps

For when you’re at home looking for some much-needed beauty TLC. With the explosion of sheet masks in the beauty world over the past few years, we’ve seen a wide variety of formulas hit the shelves. While all of the snail infused and collagen masks out there do sound wonderful, they can

Young female model holding FOREO PEACH 2 IPL device and PEACH Cooling Prep Gel

HAIR REMOVAL

5 Things Your IPL Hair Removal Device Has to Have

If you're tired of spending hundreds of dollars on waxing and threading, then it's time to invest in at-home IPL hair removal. It can provide a long-term solution for reducing body hair without the mess and hassle of salon visits every few weeks.

FOREO Newswire

The Ultimate FOREO Guidebook

A heaven for those who dream big. FOREO is a human brand with an open heart and an open mind, a brand that stands for equality, diversity, inclusivity. In a bustling multicultural environment, the company celebrates YOUniqueness and respects everyone’s right to be different and true to themselves.

Closeup of a woman in white T-shirt with hands in pockets and jeans

STYLE

Blast from the Past: 90s Minimalist Fashion is Back

As we rolled into the late 90s, fashion took a turn from the flashy colors and sporty gear of the 80s toward the minimalism of sleek slip dresses and denim.

Anti-Aging Products

Review Roundup: FOREO UFO 2 Supercharged 2-minute Facial

Trying out the next generation beauty-tech device. In the latest skincare news we bring you the first sightings of the magnificent UFO 2. Find out more about the outstanding technology behind the world’s most efficient and fastest facial treatment. Watch people react to warming, cooling, full-spe