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A young model with blonde hair, in a black jumper, looking to her right
ROUTINES

Face Yoga: How to Reduce Wrinkles and Fine Lines Around Eyes and Lips

With 2.7 billion views on TikTok, #faceyoga has been one of the hottest beauty topics in the last few years. Facial exercises have been popping up in our feeds, celebrities such as Madonna have been promoting them, and here on MYSA, our face yoga post has been the most visited one in 2023.
Woman sitting on the window pouring water
LIFESTYLE

10 Beauty Secrets of Scandinavian Women

From the iconic Ingrid Bergman to actress Alicia Vikander and influencer Matilda Djerf, Scandinavian women have been an inspiration for natural, simple, and effortless beauty for decades. A lifestyle, rather than a beauty routine in a literal sense, Scandinavian beauty principles are more than a range of products used and steps taken towards healthy skin, hair, and body.
STYLE

A Very Special Style Episode: 90s TV Fashion Icons

Grab your velvet scrunchie and tune in. It’s no secret that fashion is cyclical, and now that the 90s seem to be creeping into our collective closets again, we’re taking a look back at our favorite 90s TV fashion icons. From primetime broadcasts to Saturday morning programming, these ladies (and
Woman holding a pillow in silk pillowcase
SLEEP BETTER

Benefits of Silk Pillowcase: Say Goodbye to Frizzy Hair and Prevent Fine Lines

Like most people, you probably don't think much about your pillowcase. But did you know that the type of fabric your pillowcase is made from can greatly impact your beauty sleep? Believe it or not, using a silk pillowcase can help keep your hair and skin looking younger and healthier. Keep reading t
Woman with her hair wrapped in towel, applying moisturizer
SKINCARE

What Is Clean Beauty and Why Does It Matter?

If you're like most people, when you hear the term "clean beauty," you might be a little confused. What does that mean? Is it just another way of saying natural beauty? Well, yes and no. Clean beauty is a relatively new term that's been gaining traction in the past few years.
People hugging by a Christmas tree
LIFESTYLE

How to have the best holidays EVER

Yes, the holiday season is often stressful, but if you manage to tame this stress monster, this will really be the most wonderful time of the year. To prevent holiday anxiety, discover how to have the best holidays ever.
MAKEUP

Tips & Tricks for Contouring & Highlighting

It’s time to step up your makeup game! If you think highlighting and contouring only comes in the Kardashianesque extreme-cream form, you’re wrong. Highlighting and contouring is about emphasizing your bone structure and warming up your face in the right areas. So if you apply concealer or bron
A closeup of a women massaging her thigh with a stiff brush on a bed
ROUTINES

How to Do Lymphatic Drainage At Home

Often overshadowed by more mainstream skincare practices, lymphatic drainage massage is a valuable technique to incorporate into your skincare routine. Lymphatic drainage stimulates the flow of lymph, which plays a crucial role in detoxifying the body, reducing puffiness, and promoting healthier skin.
Various cosmetic bottles and Petri dishes on a bright surface
SKIN CARE

The Biggest Skincare Trends of 2022

Whether you are a skincare junkie or not, it is always interesting to see the biggest skincare trends we can expect in 2022. From non-invasive beauty to cryotherapy… Find treatments tailored by your needs and enjoy your new or old beauty routines.
A woman with a hat on smiling and enjoying the snow
HAIR

3 Tips for Bringing Your Hair Out of Hibernation

Are you over how dry and frizzy your hair gets in winter? Here are 3 easy ways to make a drastic difference! Although warmer days seem just around the corner, we are still stuck in the throes of winter. And while this means more time to cozy up by the fireplace with hot cocoa, and show off your favo
love your face
News

Thanks to FOREO and Klarna It’s Easy to Love Your Face

Two of Sweden’s largest innovation houses join forces to help you love your face. FOREO and Klarna announce the collaboration thanks to which you get smart skincare and smooth payments.  Love your face every day We all know that beauty is in the eye of the beholder. But if you have that spec
Skincare for Yoga Fans_FOREO
SKIN CARE

Skin Refresh: Skincare for Yoga Fans

And breathe... Whether Vinyasa, Ashtanga, or Bikram, yoga is a fantastic workout for building strength, boosting flexibility, and de-stressing. Like all forms of exercise, it helps improve blood circulation, and can even aid digestion - particularly dynamic stretching or twisting poses - both of whi
A closeup of a model's legs treating her legs with FOREO's PEACH IPL hair removal device
TECHNOLOGIES

FOREO's 10-Year Milestone: Expansion Into Body Care

After a decade of being known for revolutionizing facial care, FOREO, the world’s leading medical skin tech brand, is expanding in body care, crafting so far two remarkable products: LUNA™ 4 body - T-Sonic™ massaging body brush and PEACH™ 2 - IPL hair removal device. With a r
girl shaving her face
HAIR REMOVAL

A Cut Above: Which Dermablading Tool is Right for You?

Before you start buying Bic in bulk, let us help you weigh the pros and cons of the most popular dermablading tools.   When you think of lady-shaving, your face may not be the first part of the body that comes to mind, but the benefits of facial hair removal have convinced women from Marilyn M
ISSA 3 FOREO
ORAL CARE

You Have Tooth Discoloration? Well, It’s Time to Change Your Everyday Habits

First impressions are everything, right? It is not a secret that people often notice the smile first - and what is a smile without healthy, beautiful white teeth? Around 33% of people said they notice teeth first when meeting new people, and about 25% of them said teeth are the first thing they thi
Ice cubes on coral color background
ROUTINES

What Is Face Icing and Should You Try It?

Beauty trends come and go, and the ones that return are here for a reason. One such trend recently resurfaced all over social media platforms like TikTok is face icing- with over 20 million views and 2000 uploaded videos.