Welcome to the fascinating world of FOREO, dear curious souls! Get ready for a delightful journey as we unveil some captivating fun facts about our beloved brand.
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FOREO: A Swedish Love Story
Did you know that FOREO originates from the land of stunning landscapes and minimalist design? Born in Sweden, FOREO draws inspiration from the harmonious blend of nature and innovation that defines Scandinavian culture. Our products embody the Swedish philosophy of simplicity, functionality, and cutting-edge technology. The concept of Swedish Beauty Routine by FOREO is based on a minimal number of products, all working in harmony, bringing maximum results.
It All Started with an Anniversary Gift Gone Wrong
LUNA™, FOREO’s iconic facial cleanser, had an unexpected beginning – a well-intentioned anniversary gift from the founder, Filip Sedic, to his wife. The facial brush he purchased ended up causing more damage than good, leading Filip, a restless visionary, to invent his own facial brush. This pioneering approach ultimately sparked a beauty movement, revolutionizing skincare routines around the world.
Revolutionizing Oral Care: The Tale of ISSA
ISSA™, the world’s first silicone sonic toothbrush, was born from the relatable struggle of getting kids to brush their teeth. During a family vacation on Croatia’s Vis Island, Filip Sedic suspected his kids were faking their brushing efforts, so he went to check if the bristles were wet. The kids were not lying, but Filip noticed the bristles remained wet long after brushing, growing their own bacteria gardens. So he invented ISSA™, where the nylon was replaced by a 35x more hygienic silicone, making it the biggest advance in oral care in 70 years. And why the name ISSA? Well, Issa was how the old Greeks called the ancient settlement on the island of Vis.
Disrupting Corporate Tricks
At FOREO, sustainability is not just a buzzword; it’s a commitment. With a dedication to producing high-quality products that last, FOREO aims to disrupt the culture of planned obsolescence, where products are designed to break down quickly. By prioritizing durability and longevity, FOREO reduces the need for frequent replacements and promotes responsible consumption, offering beauty solutions that are truly a one-time investment.
The Lotus Effect
Ever wondered how LUNA™ stays so clean and germ-free, beating nylon material 35x over? Just like with most of our products, we found inspiration in nature. LUNA™ stays clean thanks to a specific pattern of microscopic bristles that makes it impossible for dirt or grime to stick and transfer to your skin. This pattern is called the “Lotus effect” and it’s the exact same feature that keeps lotus leaves clean amid all the swampy mud.
To the Moon and Back
Many believe we called our first device LUNA™ because of the Latin name for the Moon, but the truth is much more tech-related. It was named after the material from which the soles of Neil Armstrong’s boots were made of. It was the same body-safe silicone that became a part of countless skincare routines.
Way Stronger Than It Looks
When we came up with our acne treatment device ESPADA™, nature lent a hand once again. The shape of the device was inspired by a bamboo tree whose material is known for its lightness, yet it’s three times stronger than timber. This inspiration helped us build the patented internal design which fitted two lights (red for targeting, and blue LED for healing) where the layout barely allowed one of them. This is just the beginning of ESPADA’s allure – the word itself translates to ‘sword’ in Spanish, perfectly hinting at the precision delivered by the device’s targeted treatment.
“This World Could Be One”
Inspired by Queen’s legendary song “Heaven For Everyone”, our founder Filip Sedić decided to implement Freddie Mercury’s message into the company. FOREO comes from “FOR EveryOne” and that illustrated our mission – to tear down labels while inspiring everyone to be themselves.
A Global Affair
FOREO has captivated hearts and skin all over the world. With a presence in over 80 countries across 6 continents, we’ve become a beloved skincare companion for people from diverse cultures and backgrounds. Join our global community and experience the FOREO magic, no matter where you are!
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