Discover the beauty-tech brand’s brand-new Parisian store.

Today, FOREO holds the grand opening of its beautiful new flagship store in Paris. This highly anticipated event is the first-ever European brick-and-mortar store for the internationally beloved beauty solutions brand.

Founded in 2013, FOREO has redefined the world of skin care and oral care. Rooted in smart Swedish design, FOREO creates never-before-seen solutions that are both beautiful and effective to make you look good and feel confident. Adored by insiders, It Girls, editors, and more, the new Paris FOREO store is sure to generate buzz through the beauty industry, the tech world, and beyond.

FOREO’s flagship product is the LUNA™ 2, a colorful, shelfie-ready, silicone face brush that uses T-Sonic™ technology to cleanse, exfoliate, and leave skin looking naturally radiant. Alongside the innovative ISSA™ electric toothbrush collection, the IRIS™ Illuminating Eye Massager, and more cutting-edge products, this futuristic brand goes beyond traditional standards and technology for true lifestyle solutions.

Located in the charming area of Saint-Germain-des-Prés, the store hosts its official opening ceremony today at 6 p.m. with FOREO CEO Paul Peros and the Swedish Ambassador to France. Head down to the Paris FOREO store—you don’t want to miss this major moment in beauty-tech history!

Visit FOREO’s flagship Paris store now!



188 Boulevard Saint-Germain

Paris 7éme