FOREO Named ‘Beauty Industry Powerhouse’ by WWD

May 6, 2018 • Live Well / Innovation

The world’s leading beauty-tech brand, FOREO, added to its growing stash of accolades yesterday, having been listed as one of the eight beauty brands that have succeeded into the tens of millions of dollars club while flying relatively under the radar! FOREO tops the list with sales figures exceeding $500 million in 2017, followed by Luminees with $160 million and Beautyblender with $150 million in sales. Thus, reaffirming FOREO’s position as the biggest, most innovative and fastest growing beauty-tech company in the world.

FOREO CEO Paul Peros says:

“To be recognised by WWD as one of the emerging beauty brands succeeding in a pretty saturated environment proves to us that we are catering to the masses and doing it right. We are young and dynamic and constantly evolve with the times, meaning we can achieve record breaking growth year after year. We will be hitting the 4 billion dollar mark by the end of 2019 and for a five year old company, that is no mean feat.” 

Since being launched by Filip Sedic in 2013, FOREO has continually gained international recognition for its ever-inventive technology that sets industry trends. Officially, FOREO is the world’s largest beauty tech company, and as such continues to disrupt the industry with innovations like UFO.

In less than five years, the company has grown from a start-up beauty innovator to a global entity, employing over 3000 people, in 20 offices, across five continents. FOREO is already a billion-dollar company and is set on the track of hitting the $2 billion mark in sales by 2020. Currently, it is in 7000 retail doors in over 70 countries worldwide. FOREO has been recognised across the globe, securing some 74 awards for its products in the past few years.


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