Oops, we did it again! Singles Day record-smashing; 2018 edition, FOREO exceeded 100 million RMB+ sales once again!

  • Alibaba’s Singles Day boomed with sales hitting $1 billion in one minute and 25 seconds
  • A record-breaking total of $30.8 billion in sales in the 24-hour shopping event
  • The number of FOREO retailers doubled while sales of skincare and anti-aging devices exceeded 100%
  • UFO comes in #1 in Smart Masking, with LUNA mini 2 dominating facial cleansing devices

Alibaba’s Singles Day, the 11.11 shopping event that dwarfs Black Friday and Cyber Monday combined, once again broke all records in 2018 with $30.8 billion in sales in a 24-hour spree, surpassing the 2017 record of $25.3 billion.

Swedish brand FOREO similarly boomed in popularity, even exceeding its 2017 performance, when the Financial Times reported LUNA mini 2 was listed only behind the iPhone 8 in terms of demand.

“Not only did the number of stores promoting FOREO double, but a similar 100% increase was also seen in the anti-aging and skincare categories generally. Double 11 continues to be most popular in China, but for its 10th edition, Alibaba continued to extend across wider Asian markets. The results so far help to explain this surge in FOREO’s success globally.” –  Gary Leong, FOREO Global Retail Director.

UFO Smart Mask Singles Day Record Breaker

Most pleasing for FOREO was the popularity of its new UFO Smart Mask which can partly be explained by the renaissance for anti-aging products in China. Meanwhile, the LUNA mini 2 cemented its position as the number 1 facial cleansing massager on the market.

LUNA mini 2 Singles Day Record Breaker


Further explanation of FOREO’s growth is in part explained in the words of Alibaba executive vice chairman Joe Tsai, commenting on their quarterly results:

“China’s “middle-class consumers have experienced significant real wage growth over the past decade, and they are looking for high-quality products to satisfy their discretionary spend and an increasingly sophisticated lifestyle.”

Jack Ma, co-founder and executive chairman of Alibaba

Jack Ma, co-founder and executive chairman of the Alibaba Group

The FOREO team is extremely proud and grateful for the support of our millions of Asian fans that enable us to keep innovating in the beauty and wellness space. If you missed out this year, there are some fantastic promotions across our wider retail partners throughout the holidays. Watch this space!