These are the secrets to Snapchat success.
Maybe you’ve played with it a bit, didn’t understand what all the hype was about, and thought, eh, I’ll let this die in the graveyard of forgotten apps on my iPhone. Snapchat is for millennials. No one needs to use it. Unless you are a millennial…like me. This addictive app has found its way into my friend circle and my career (even brands and publishers use it to connect with their fans), so I decided it was time join my generation. I sought out some helpful hints from a professional, Yvonne Young, FOREO’s fabulous social media manager, and I’m proud to report, I’ve finally learned how to use Snapchat. Keep reading to gain some insights on what to do, what avoid, and how to totally win the Snapchat game.
First off, I’m already very confused. I have enough social media apps. Why should I choose to share on Snapchat rather than another social media channel?
Snapchat is very spontaneous. It’s not highly edited like Instagram. Now you have to plan out your posts on Instagram, so the aesthetic is all the same, whereas on Snapchat, whatever you see you share with your audience. You don’t have to worry about editing. Snapchat is more personal. It’s also great for interacting with your followers and friends one-on-one via the private chat.
Is it like Instagram, where it’s better to have more followers?
Yes. The whole reason to post in your story is for people to view it. You can actually see who’s viewed your snapchat.
How often should you Snapchat?
Anytime you have something interesting to share. When you’re traveling or eating delicious food, share what catches your eye. Snapchat is all about you! If people don’t want to look at it, they can just swipe left.
Do you have a favorite filter?
I like the dog filter. I know it’s very basic, but I’ve done it with my dog.
Everyone loves the flower filter, but the dog one is still my favorite. It’s very hard trying to hold her down to get the face recognition to work.
Kristie Dash @kristiedash
“Kristie Dash is the former assistant beauty editor at Allure. She talks to the audience like she’s talking to her friend, she plays with the filters, and she even does unboxing when she gets stuff from brands. It’s basically like a day in the life of a beauty editor. Her captions and comments are also hilarious.”
Chrissy Teigen @chrissyteigen
“Chrissy Teigen, of course. When she went to Italy, she had a private chef and showed her followers how to make ravioli. So you can see what she did on her trip and learn how to cook.”
Kevin Hart @lilswag79
“Kevin Hart, he’s hilarious.”
There you have it, now get snapping!