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Men's toothbrushes, FOREO ISSA and FOREO LUNA4MEN
ROUTINES

Simple Skin Care Routine for Men

We're living in an era of special emphasis on self-care and skincare, but when we talk about skincare, we're mostly referring to woman. We're here today to gently remind you that skincare is as important for men as it is for women.
LIFESTYLE

Let's go on a stroll: Virtually of course!

Cooped up inside? We all are. Let’s take virtual tours of some of the world’s most famous museums! The Met Gala might be postponed but The Metropolitan Museum of Art is keeping its virtual doors open. And they’re not the only ones. Google Arts & Culture is offering an impressive variety of
men with the beard holding shaving blade on the face
SKIN CARE

A Step by Step Guide to Stopping Razor Burn Before it Happens

Is splashing cold water on your face and having a quick shave your idea of a morning routine? As easy as this is, it usually isn’t enough to prevent razor burn. But what most of us don’t realize is that you don’t even have to spend an excessive amount of time trying to avoid this nuisance - a
MAKEUP

Upside-Down Eye Makeup Is Easier Than It Looks

If you’re not an Instagram model, this look can be intimidating, but trust us when we say it’s not impossible.   Yes, you can put eyeshadow under your eyes without looking like a raccoon. Lining your lower lashes with shadow can create softer definition than you’d get with a typical line
FOREO facial devices colorful range on a dark stage
LIFESTYLE

FOREO Returns to TFWA in Cannes With Style With LUNA™ 4 Range

Four years after its TFWA debut in 2018, FOREO is back - bigger and better than ever. The Swedish beauty and tech giant plans to land in Cannes with a splash, by announcing the launch of the exciting LUNA™ 4 range for the first time. TFWA Cannes visitors will be among the first in the world t
A woman with short curly hair in an orange sweater hugging herself
WELL-BEING

8 Reasons to Love Yourself Even Harder Today

It’s time to take proper care of yourself, one self-loving step at a time. This Valentine's Day learn how to.... LOVE YOURSELF! Think about oxygen masks on airplanes. Every in-flight video warns you to put your own mask first before helping others.
Woman unpacking Christmas gifts
LIFESTYLE

Skincare Secrets Spilled: Meet Our Holiday Gift Sets

It’s less than a month until Christmas and you don’t have a perfect gift for your loved ones? Don’t worry, we’ve got you covered with our irresistible holiday gift sets. Try to pick just one!
A modern woman in red high heals walking away from us symbolising The Wizard of Oz Dorothy and her red shoes
WELL-BEING

The Wizard, the Curtain & Why You Should Go Have an Adventure

Let's get the points of this The Wizard of Oz talk out right away so you can focus on the journey: No one knows everything; there is always a man behind the curtain pretending he does; you already have what you need; no one is coming to save you; find some good friends and have an adventure.
News

FOREO To Attend TFWA: the World’s Largest Travel Retail Show

In Cannes from September 30th until October 5th? Booth G37, Yellow Village at the TFWA World Exhibition & Conference is the place to be!  FOREO, the Swedish beauty and wellness brand that surpassed 1 billion USD in revenue in 2017, has announced its participation in the 2018 edition of Tax Fre
A woman in a hair towel holding a toddler who is brushing his teeth with issa 4 baby toothbrush
ORAL CARE

101 Guide on How & When to Start Brushing Baby Teeth

Even the Tooth Fairy is quite sure about this one, so you're not alone. Millions of parents worldwide are receiving (solicited or unsolicited) advice left and right, so we're here to set things straight and answer questions like: How can you survive without tears (yours or the kids)? What are some practical tips for brushing baby teeth? Are all toothpastes made equal when brushing baby teeth? Why baby first teeth care matters, even though the teeth are not permanent?
Portrait of a beautiful girl with her eyes closed and frost on her face
ROUTINES

Skincare Routine for Colder Weather: Autumn and Winter Essentials

As the seasons change, so should the skincare routines. Just as you change your summer wardrobe for warmer, cozier clothes, it's also essential to adjust the skincare regimen for the colder weather.
Fashionable young people below a FOREO logo, on a mint background
FOREO Newswire

The Ultimate FOREO Guidebook

A heaven for those who dream big. FOREO is a human brand with an open heart and an open mind, a brand that stands for equality, diversity, inclusivity. In a bustling multicultural environment, the company celebrates YOUniqueness and respects everyone’s right to be different and true to themselves.
Closeup of lower parts of three women's bodies of various ages, constitutions, and skin colors.
CULTURE

Forget the Beauty Standards

Gone are the days when a woman should have been tall, blonde, blue-eyed, flowy-haired, slim (but perfectly proportioned), and pink-plump-lipped to be considered a beauty. Not so long ago, however.
A collage made of women's faces of different race, color, age, nationality
SKIN CARE

Skin Care According to Skin Tone: A Complete Guide

Here at MYSA, beauty knows no boundaries, and we celebrate diversity with open arms! With a commitment to being the best solution for everyone's skincare needs, we decided to explore the importance of tailored skincare routines for different skin tones. Skincare is not a one-size-fits-all affair.
Woman in yoga pose in a bedroom holding a phone
WELL-BEING

5 Tips for Improving Your Well-Being

When it comes to taking care of your physical and mental health, having a self-care routine is essential. From reducing stress and anxiety to simply feeling better about oneself, there’s no shortage of benefits that come with making sure you take time each day for yourself. In this blog post, we'l
Young female model holding FOREO PEACH 2 IPL device and PEACH Cooling Prep Gel
HAIR REMOVAL

5 Things Your IPL Hair Removal Device Has to Have

If you're tired of spending hundreds of dollars on waxing and threading, then it's time to invest in at-home IPL hair removal. It can provide a long-term solution for reducing body hair without the mess and hassle of salon visits every few weeks.