ISSA 2 Sonic Electric Toothbrush Launches in London, England

FOREO minds the gap.

On World Oral Health Day, FOREO brought the groundbreaking ISSA 2 collection to London, showing the UK what sleek, sophisticated oral-care was all about. Turning a classic London showroom into a chic dentist pop-up clinic, VIP guests were escorted from a trendy reception and waiting room to the dentist chair where they met with Dr. Mark Hughes. The Principal Dentist at Harley Street Dental Studio announced the strategic partnership with FOREO and also answered any burning questions that guests had about oral care and ISSA 2.

The ISSA 2 launch in London had over 40 attendees that included key UK journalists, press representatives and retail partners. As an estimated 50% of people in the UK have gum diseases, this prominent discussion about oral care was very interesting to all who attended.

Get a first-hand look at the event in the below video!

To ensure healthier and whiter smiles spread all around the UK, Dr. Mark Hughes has teamed up with FOREO to create a series of educational videos that help everyone understand the importance of a great toothbrush, correct hygiene routine and a whiter,brighter smile.

Take a sneak peek of our first video with Dr. Hughes below!

Dr. Mark Hughes believes in the importance of a quality toothbrush. When asked why ISSA 2 is better than other toothbrushes, his response was:

“I would pick the FOREO ISSA 2 toothbrush over other electric toothbrushes on the market simply because of the materials in the brush. It incorporates ultra-hygienic medical-grade silicone and PBT polymer for a gentle brushing experience unlike any other. The natural properties of silicone and PBT polymer harbour less bacteria for more hygienic brush heads and overall oral health. The durable, hygienic brush head lasts twice as long compared to nylon toothbrushes, Its unique hybrid brush head also allows ISSA 2 to provide a soft gum massage while at the same time removing 30% more plaque than a manual toothbrush with 2X the Sonic Pulse Technology and 16 adjustable speeds.

The ISSA 2 is perfect for those who want to switch from a manual toothbrush to an electric toothbrush as the the ISSA 2 is a combination of both or for those who find other electric toothbrushes too abrasive. The ISSA range has been the biggest innovation in the last 60 years within dental industry.”