From start-up to the 10th most popular beauty brand on the planet, FOREO has come a long way in only six short years.
The Cosmetify Index (a global research report carried out by online beauty discovery platform Cosmetify) ranked the hottest brands in the world right now based on a number of factors including search trend data, social followings and engagement.
FOREO surpassed household names including Clinique, Estee Lauder and L’Oreal to bag a spot in the top 10, whilst coming in only 4 places behind Kylie Cosmetics – brainchild of mega-influencer Kylie Jenner. It also beat America’s most popular beauty brand Glossier which ranked at number 13.
According to the data, Google searches for FOREO increased by a staggering 118% in 2019, making it one of only three brands out of 200 to deliver an increase of over 100% in just 12 months. Elsewhere, global sensations such as Kylie Cosmetics experienced a decrease of -26.60% in search volume.
Being ranked as the 10th hottest beauty brand in the world is a huge accolade for FOREO and even more impressive for us when we see we are up there next to the likes of Huda Beauty, Kylie Skin and Jeffree Star – arguably the most influential stars in the industry right now. We’ve become very used to being identified as the ‘Apple of the beauty world’ thanks to our technological advances and pioneering skintech innovations but this is very interesting to note that within this top 10 most popular beauty brands – nine are cosmetics companies, implying that skintech is officially in and consumers are searching for skintech solutions as much as they are for their everyday beauty and cosmetics must-haves,” – Dalia Fernandez, Product Development Manager