FOREO debuts at FIBO 2019, Cologne.
FOREO, the fastest growing beauty tech brand in the world, has just announced its debut participation in the 2019 edition of FIBO – a must have event for fitness aficionados across the globe. With the era of Active Beauty in full swing this year, FOREO will be showing visitors and industry experts how to perfectly bridge the gap between skincare and self-care.
Taking pride of place in the Fashion and Sports Hall at booth number No 4.2/A17, the FOREO team, alongside the FOREO crew of some of the regions’ most loved celebrity fitness trainers and influencers, will be entertaining visitors and showcasing how giving the face a workout is just as important as giving the body a workout.
FIBO 2019 is expected to draw more than 140,000 participants to the Exhibition Center in Cologne over a four day period (4-7 April) and given that 85% of gym goers admitted that it is important to look after their skin post workout, almost half of them aren’t aware of the effects of sweat on the skin after exercise. This is the education FOREO will be displaying at FIBO and showcasing how the brand’s much-loved LUNA range of facial cleansing devices is the ultimate gym bag essential.
Anel Puzic, GM of FOREO EMEA says skincare after self-care has truly become a ‘thing’ yet consumers still need to be educated on the importance of cleansing after sports and exercise.
“FOREO’s mission to enhance everyone’s daily routines when it comes to skincare after self-care is high on our agenda this year. FIBO is the perfect stage for us to showcase to all visitors and industry experts just how easy it is to combine their love of fitness and sports with a real beneficial cleansing regime that easily fits into their busy lifestyle. Our LUNA range of facial cleansing devices is loved the world over and the different styles mean they can become the perfect gym bag essential for all sports lovers. We’re looking forward to giving demos and talking to visitors and industry insiders alike to show how we are in fact bridging the gap between skincare and self-care.”
As well as celebrity guests and experiences to enjoy, FOREO will showcase the game-changing LUNA range of silicone facial massagers which are perfect after all activities to keep the skin glowing and healthy, as well as re-hydrated and most importantly, refreshed. The LUNA’s key product features naturally align with the needs of active beauty consumers as it is ultra-hygienic, waterproof and eliminates sweat-induced bacteria, trapped dirt and oil and dead skin cells in just one minute.
The FOREO team will be within the Fashion and Sports Hall at booth number 4.2/A17. To organize a meeting at FIBO, please email firstname.lastname@example.org.
See you there!
Ava Paine is a beauty aficionado, amateur dancer and keen DIY master. This Aussie is far, far from home.