FOREO debuted outrageously innovative booth, took home prestigious award and landed coverpage feature

This week FOREO took Cannes by storm at the prestigious TFWA conference that celebrates all things travel, retail and innovation.  The Swedish brand, that also happens to be the fastest-growing beauty tech brand in the world, scored a lucrative hat trick with its outrageously innovative circus-themed booth, front-page feature on the ‘Asia Duty Free & Travel Retailing’ magazine and a coveted Frontier Award win.

FOREO at tfwa with circus theme

At last night’s glittering Frontier Awards ceremony, FOREO’s UFO (the world’s first smart masking device) was crowned Star Product of the Year a notoriously competitive category – by a panel of eight judges who spent two months thoroughly evaluating all entries. 


Gary Leong, FOREO’s Global Retail Director said:

“The Frontier Awards celebrate the best of innovation and creativity within the travel retail sector so it is with great honor that we accepted the award crowning the UFO as Star Product Of The Year. The device really is a fantastic travel companion, providing spa-level treatments using the best in beauty tech and smart Swedish design to keep you looking and feeling your best no matter where you are in the world.”

FOREO at tfwa 4 people standing


This is the latest in a long line of award success for FOREO taking its total wins to over 162 globally in the past five years from design and innovation awards to beauty and retail wins – with this one being the company’s second coveted win in the travel retail space. Shop the Star Product of The Year at