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Dive into Style: 7 Hottest Swimwear Trends of 2024

Woman in black swimsuit lying sideways on a towel on a sandy beach

As the temperatures rise and the days get longer, it's time to enjoy the sun, sand, and waves - in style, of course! From retro vibes to modern twists, the swimsuit scene in 2024 is about making a statement, and, more than ever, fashion and swimwear go hand in hand. Let's dive into the latest trends predicted to dominate beaches and pool parties this summer.


'90s Minimalism

At this point, we feel like the 90's are having a comeback since they started. As for this year's swimwear, we can confirm that 90's minimalist fashion is back. Think clean lines, simple silhouettes, and understated elegance - everything old is new again! This means high-cut bottoms, scoop necklines, and sleek designs are the must-have pieces for the beach.


Woman in yellow swimsuit

The set we instantly fell in love with is It's Now Cool The 90's Set - we like both the classical black and white options and the colorful mix and matches for the bolder ones.  
The pants are designed to flatter your curves, making your legs look longer and giving your booty a little lift. The top is created with a scoop neck in the front and a low back for that extra bit of style. Plus, it's designed to give you great support and a flattering fit, thanks to the uplifting underband and cool color block contrast edges.

Shiny Details

Rihanna told us to shine bright like a diamond, and we listened. Shiny details entered the chat in 2024, adding a touch of glamour to swimwear. Think of them as built-in jewelry: attached waist chains and metallic accents will surely make your swimwear stand out.

Whether you're a one-piece or a two-piece set lover, we are sure SAME swimwear will take your breath away!

This Spiral Collection is created with the brand's custom-made gold spiral hardware, which was inspired by statement vintage jewelry and used with a fresh twist in their swim collection.

Beautiful woman in a one-piece black swimsuit

Glittery swimsuits

Glittery swimsuits are next in line to steal the spotlight. Here at MYSA, we are glitter fans, and this season, we don’t have to search that long for metallic finishes, glossy fabrics, and iridescent hues since they have filled the stores.

One that caught our eye is this glittery swimsuit from H&M. Made with a gently rounded neckline at the front and a low-cut, rounded backline; it has padded cups with removable inserts that help with shaping and support. An additional plus are the adjustable shoulder traps.

Glittery H&M swimsuit

For those feeling extra, Oceanus the Label Arizona one-piece swimsuit is a real treat. Made with hand-beaded elements on white, black, blue or lilac base, this swimsuit screams tropical! Featuring a high leg, scoop neck, and two straps alongside a low back, it will elongate the legs and neckline while creating the illusion of a longer torso. The low back of the swimsuit gives it extra sophistication.

Natural Colors

Some things never change, and the natural colors of swimwear are one of them. Earthy tones such as sand, sage green, and terracotta are the classics. They’ve been around on the beaches for some time, and we’re all in for that classy-meets-trendy look.
A first brand that comes to mind is LIDO. The brand takes its name from the Venetian lagoon where it was founded. As the brand states, their swimwear is “a bold combination of classic style and contemporary innovation”, and we completely agree! 


At the beginning of the year, we discussed trends that will dominate the 2024 fashion scene, and prints were mentioned among the first two trends. Ranging from tropical florals and geometric patterns to animal prints, this swimwear style is all about expressing your personality and character. 
Sienna Swim Cabo set in Isla Shimmer print, is named after Cabo San Lucas, a favorite warm winter destination. Made to be all about comfort and style, this top with wide straps and a cool criss-cross tie-back, gives you the support you need while looking amazing while the Cabo bottoms ensure a flattering fit in all the right places.


Texture is the word you are looking for when it comes to swimwear in 2024. From ribbed fabrics to ruched details, textures are the ones that add depth and dimension to your swimwear.
This Mango two-piece swimsuit set is a classic: it's pink and it's stunning. It also has a texture and an asymmetrical top, which gives it a moment of classic meets trendy in the best possible way.

Mango swimsuit


Let's not forget the bows – since last year's ballet core, these playful accents are popping up on swimwear. Whether it's a bow-tie bikini top or a bow-adorned one-piece, these charming details add a seductive and feminine touch to your swimsuit.
Beach Riot Drea top is the perfect combination of romantic shoulder bows and stunning shiny fabric, and when paired with the matching Joan bottoms we simply cannot get enough of it. 
Made to accentuate the body's natural curves, this swimsuit is already in our cart.

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