How FOREO won 30 million hearts?

FOREO Newswire / News

8 years, 80 countries and 3 000 people — discover how FOREO captured 30 million hearts.

As we celebrate our 8th birthday, we want to share the things we’re proud of. But more importantly, we want to shed light on what’s yet to come.

The past

Fueled by its innovative Swedish DNA, FOREO is the original creator of the world’s first silicone facial cleansing device that launched in 2013 —  LUNA™.  This game-changing device is widely described as the Apple of the skincare industry. And in eight short years, FOREO has gone from zero to over 30 million products sold. We beautified faces and brought smiles to people billions and billions of times, bringing out their true inner glow while designing revolutionary self-care devices and picking up more than 225 awards globally

The present

Today, LUNA is the most copied beauty-tech product in the world, and as they say – imitation is the sincerest form of flattery. With one FOREO device being sold every 10 seconds, and a staggering 160,200,000 TikTok views and counting – FOREO cemented its position as the No1 skincare brand in the world

When we launched in 2013, all we had was an amazing groundbreaking product on our hands and a dream. Turns out, that’s all you need to succeed. Today, FOREO is present in over 80 countries with 3000 powerful employees and recognized as a golden standard by 30 million customers worldwide and this is something truly worth lauding as FOREO celebrates its eight birthday., says Boris Trupcevic, FOREO CEO

We know that we have this amazing reputation thanks to you, our favorite skincare enthusiasts! People like you are the reason we do what we do. It’s because of you that we believe in breaking barriers and finding beauty in self-care, technology and each other. 

We’ve received the most valuable gift from our beautiful customers awarding FOREO’s quest for excellence with five stars on a consumer review platform Trustpilot. We are a customer-centric company and we strive to make durable high-quality products. Our customers recognize this and many of them have trusted our brand from the very beginning. We’ve reached out to hundreds of our earliest customers for their feedback to make sure they still use our devices. It was truly an emotional moment to hear stories about how our LUNA became a part of their lives. What really made it special, is that they all expressed their FOREO products still function flawlessly even after 8 years of use and still look as beautiful and clean as the new ones, with insane battery life. This means we succeeded, not only in meeting the needs of our customers, caring about sustainability, but also in driving innovation and making people’s lives better!, Trupčević continues.

That’s why we’re celebrating our birthday with a whole month of skincare festivities! There’s a new deal every single day, and a live show every Friday — SkinPosiTVty. It’s a real shopping experience with real people of FOREO, ranging from R&D experts to Customer Care superheroes, getting up close and personal about the brand that changed the beauty industry forever. Join us and let’s celebrate the skin we’re in together!

The future

For us, the future is now. FOREO set out on a mission to find better ways of taking care of oneself. And that mission continues. We will always strive to use visionary technologies to empower people to be more beautiful and confident than ever. And we want to use our voice to inspire everyone to be themselves and feel unique in their own skin

Industries are changed and created by those daring to be different. And for us, the future is nothing but an endless field of possibilities and opportunities.


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Vale is at her happiest when strangers on the internet don’t know anything about her.

34 responses to “How FOREO won 30 million hearts?”

  1. Andreas von der Heydt says:

    Happy Birthday Foreo… love you so much and my skin too… Congrats

    • carly says:

      Dear Andreas, thank you for deciding to leave this thrilling comment and wishing us a happy birthday! We enjoy reading about how you achieved outstanding results as a consequence of using our products. Continue trusting us with your skincare and keep in mind that we will offer even greater products shortly! Enjoy this weekend. 🙂

  2. Do thi hien says:

    È vero. Da quando uso i prodotti foreo la mia pelle è liscia. Sono molto felice e soddisfatta. Grazie mille❤️

    • carly says:

      Ciao! Grazie per aver lasciato la tua opinione onesta! Siamo felici di sapere che ami i tuoi prodotti FOREO. Deve essere sorprendente vedere risultati evidenti come una pelle liscia! Ti promettiamo che ti terremo felice e gioioso anche con le prossime linee di prodotti. Buon weekend meraviglioso. Cordiali saluti! 🙂

  3. D. Roach says:

    I am having a real hard time using this contraption. I use glasses so when it’s time to use treatments I can’t go along with the video. Buyer’ remorse.

    • carly says:

      Hello there, thank you for being honest with us! We are sad to hear that you are having difficulties using your FOREO device and being unable to go along with the treatment. Kindly note that any kind of inconvenience can be resolved by our customer care agents. They are experts who know how to approach every problem and assist you until it gets resolved. Please reach out to them via customercare@foreo.com and elaborate on your situation in more detail. Rest assured that contacting our agents will be the best decision you could have made. We wish you an amazing weekend! Kindest regards 🙂

  4. Shanthy van Woudenberg says:

    I want to test all products

    • carly says:

      Dear Shanthy, we cannot wait for you to start using our products! The best decision you could make is to give yourself a chance to change your skincare game. We are sure you will be thrilled by their convenience, possibilities, and the most important, the results they will bring! Carefully track our promotions and make sure you do not miss out on buying your first FOREO device for a better price. May your weekend be filled with joy. Best regards 🙂

  5. Nguyễn thị Minh Thư says:

    Tôi đã mua foreo luna 3 vào tháng 7 năm ngoái. Thật sự rất ấn tượng với thời lượng pin, đã một năm trôi qua tôi vẫn chưa phải sạc thêm một lần nào cả. Làn da được cải thiện đáng kể, tôi có thể cảm nhận được sự khác biệt từ lần đầu tiên. Cảm ơn bạn đã tạo ra một chiếc máy rửa mặt tuyệt vời như thế này, tôi rất mong được đồng hành với foreo trong nhiều năm hơn nữa.

    • carly says:

      Xin chào! Chúng tôi hoàn toàn ngạc nhiên trước bình luận của bạn. Điều đó rất có ý nghĩa đối với chúng tôi khi biết bạn hài lòng với thời lượng pin, hiệu ứng và những lợi ích tuyệt vời khác mà LUNA™ 3 mang lại. Chúng tôi khuyến khích bạn làm phong phú thêm thói quen chăm sóc da của mình bằng cách xem các sản phẩm tuyệt vời khác mà chúng tôi cung cấp. Mỗi sản phẩm dẫn đến một hiệu ứng khác nhau. Tuy nhiên, tất cả các sản phẩm của chúng tôi đều có một điểm chung và đó là chất lượng mà họ hứa hẹn. Còn chần chừ gì nữa mà không theo dõi các chương trình khuyến mãi của chúng tôi và may mắn sở hữu thiết bị FOREO yêu thích tiếp theo với mức giá không thể tốt hơn. Chúc bạn cuối tuần vui vẻ! Trân trọng. 🙂

  6. Le Thi Viet Hoa says:

    I love Foreo, use Luna mini 2, ufo 2, and mini bear. ^_^

    • carly says:

      Hello hello! We get carried away when we see our customers own several FOREO devices! Your favorite part of the day must be having a proper skincare routine everyone would wish for. Thank you for trusting us with something such sensitive as skincare. Your loyalty is what gives us a purpose and motivation to keep working harder in order to provide more. We wouldn’t be celebrating the 8th birthday if it was not for customers such as yourself. We will do our best to maintain your great impression. Happy birthday to us, the FOREO fam! 🙂

  7. Silvia says:

    Happy Birthday! I use Luna 3+. In combination with serum, I do not need Botox or mesotherapy. At first I was skeptical, but after a while I have new skin. Please include additional exercise videos or how we can include face masks, liquid vitamins in combination. Greetings from Bulgaria

    • carly says:

      Dear Silvia, thank you for your nice wishes! We are thrilled by your impression of our LUNA™ 3 Plus. It must be great to have everything you need for a remarkable glow and skin in just a small device you can take anywhere you want. Thank you for notifying us of the great effect our device managed to offer in such a short period. Speaking of offering more videos, our app and product developers are working on creating more interesting treatments that will upgrade your skincare. Stay tuned for what we are preparing for you by getting our app’s latest version. Once again, thank you for such kind words, and enjoy your weekend! Kindest regards 🙂

  8. MaryLee Copeland says:

    Congratulations! What happened to the live show contest! I know I was trying please let me know it I won a BEAR. Can’t bear the wait

    • carly says:

      Dear MaryLee, thank you for your comment. We are glad you enjoyed our live show contest! Kindly note that the winners won’t be announced but contacted directly. Stay patient and enjoy this weekend! 🙂

  9. Karolanne Pacheco says:

    I bought my first FOREO device, Luna 3, 2 months ago to replace my Clarisonic. I was so impressed with the technology and the Lunas capabilities, that I ordered the BEAR and UFO 2 weeks later. 1 week after that I added the BEAR mini to my collection. I have spent a-LOT of money in the past few months, but I can honestly say it was the best thing that I have done for myself in a very long time! I use my devises every single day (twice a day for LUNA and UFO) and they have changed my life. I used to think skin care, serums, masks etc were complicated and time consuming and not worth it. FOREO has taught me how wrong I was. FOREO has made it simple and quick via the app, and it’s also educating me in case I want to use the devises without the app and take more time. If I have any questions, and I have, the customer service team answers them quickly and didn’t make me feel like I was asking a dumb question. The end result is that my skin looks better than it has in 10 years, and I don’t fee guilty for taking “me” time because I actually see the results.

    Happy Birthday FOREO! You have won me over as a customer for life, and I look forward to many more years of your innovative products.

    • carly says:

      Dear Karolanne, we are safe to say that we haven’t seen such a wholesome review in a very long time. You left us breathless with your honesty. We cannot say anything but a MAJOR thank you for trusting us with every single aspect of your skincare. What a pleasure it is to have a customer such as yourself who touches upon every detail! Thank you for touching upon everything, from our products to the usage of our app, and speaking highly of our customer service agents! You are indeed a customer every company could only dream about. Don’t hesitate to contact us whenever you come across any kind of question or concern! Speaking of your skincare routines, we can imagine how powerful they get when you combine our LUNA™, BEAR™, and UFO™ devices. We strongly encourage you to keep taking great care of your skin, you deserve that time in the day to fully dedicate to yourself! Once again, thank you for making our hearts melt, and welcome to the family! You have a valid reason to have fun this weekend; it’s our birthday! Enjoy 🙂

  10. Comprei a luna, não deu 90 dia e estragou, falei com a Foreo e não me deram solução! Resultado: dinheiro jogado fora! Arrependida pela aquisição!

    • carly says:

      Olá! Lamentamos saber que nosso LUNA™ não correspondeu às suas expectativas. Observe que nossos agentes realmente se esforçam para ser o mais úteis possível e fornecer a solução mais eficiente em um período muito curto de tempo. Recomendamos que você entre em contato conosco em customercare-latam@foreo.com e explique sua situação com mais detalhes. Desejamos a você um bom final de semana. Atenciosamente 🙂

  11. Tatjana Bregar says:

    Well done Foreo, now is time to focus also on body, make brush for bodyyyI love facial device, I have everything.
    But part of us is not just face, also body, who also need good care of course with foreo.

    • carly says:

      Dear Tatjana, thank you for deciding to take your time and leave a comment! We are glad that you are truly satisfied with our products. Also, the idea you have is brilliant and we will report on it to our product development team. Hopefully, you will get to enjoy such device in the near future! Thank you for being a member of our global FOREO family! Stay tuned for more novelties! We wish you a delightful weekend. Kindest regards 🙂

  12. Maria luisa bahamontes says:

    Sin duda los productos de foreo cumplen sus promesas. Me encantan, soy fan total. Solo me falta probar el bear, tengo todos los demás, luna 3, play, fofo, issa 2, issa play, iris y espada. Sus resultados increíbles, mi piel mejor que nunca… de verdad merecen la pena. Gracias foreo!!!

    Ahh y servicio de atención al cliente exquisito.

    • carly says:

      Estimada María, ¡esta revisión hizo que nuestro día fuera mucho más brillante! Gracias por ser parte de nuestro equipo y decidir confiar en nosotros con su cuidado de la piel y el cuidado bucal al comprar nuestros dispositivos. No podemos enfatizar lo suficiente lo felices que estamos porque disfruta de nuestros productos y los encuentra útiles. Además, además de tener productos de alta calidad, realmente nos esforzamos por ofrecer un servicio al cliente de alta calidad. Gracias por reconocer eso.¡Tener un maravilloso fin de semana! Saludos cordiales 🙂

  13. Angelina Miller says:

    I love all my Foreo devices just can’t live without them my daughter first Introduced me to the UFO and I have bought every single device from Foreo changed my skin and changed my life absolutely love it and I highly recommend it.

    • carly says:

      Dear Angelina, this is such a refreshing review! What great news your daughter and you enjoy our UFO! We are extremely proud of this device as it brought many of our customers like yourself great achievements. Thank you for speaking well of it and encouraging other potential UFO customers to experience the same delight as you do. We hope you enjoy this weekend and experience nothing but joy! Kindest regards 🙂

  14. Marc says:

    Happy Birthday Foreo!
    I purchased the Foreeo Bear some months ago and it is the most amazing device I’ve ever seen. The results I have obtained from regular use are absolutely brilliant- like I’ve had a non-surgical facelift!
    I can’t believe how long the battery life is either…simply unheard of.
    Thanks very much and congratulations on your well deserved success!

    • carly says:

      Dear Marc, your comment is truly enjoyable to read! We cannot stress enough how cheerful we are for witnessing that you genuinely enjoy using our BEAR™. This device promises a lot and never fails to fulfill all the expectations you might have! Thank you for choosing FOREO and giving us a chance to show you that we offer nothing but the best. Continue enjoying your BEAR™ and dare to check out other products we offer for a maximized skincare experience. May this day be as joyful to you as your review is to us! Kindest regards 🙂

  15. Jurema Iara Abate says:

    Amo meus aparelhos Foreos!! Nao sei mais viver sem eles!! Por enquanto tenho apenas a Luna 3 e a Ufo 2, mas pretendo adquirir também a Iris, o Bear e muito mais.

    • carly says:

      Olá Jurema, obrigada por deixar um comentário tão bacana! Estamos entusiasmados por você ter dois de nossos dispositivos notáveis e estamos ansiosos para comprar mais. Se você já está feliz com seus cuidados com a pele, imagine como ela ficará brilhante quando você adicionar BEAR™ e IRIS™ ao jogo. Esperamos receber seus comentários assim que você comprar esses 2 também. Estamos felizes em tê-lo como membro de nossa família FOREO. Por favor, aproveite este fim de semana! Atenciosamente 🙂

  16. Jessica says:

    Amo de maaais, melhor investimento que já fiz. Queria tanto a Foreo Espada no Brasil. Por favor, façam isso por nós!!!
    Parabéns Foreo <3

    • carly says:

      Olá Jessica! Que ótima notícia saber que você gosta do seu dispositivo FOREO! Comentários como este realmente nos motivam a trabalhar duro para oferecer mais aos nossos clientes, inovando e adicionando mais produtos à nossa linha de produtos. Com certeza iremos relatar sua sugestão de disponibilizar o ESPADA no mercado brasileiro para nossa administração. Esperançosamente, você poderá desfrutar do seu ESPADA muito em breve. Obrigado pelo seu precioso tempo e pela decisão de deixar um comentário. Desejamos a você uma ótima semana! Atenciosamente 🙂

  17. JENNIFER MILLER says:

    Happy, happy birthday to you!! I started out with the Issa, and when I needed a replacement head you sent me a free mask set. I found that you had developed the UFO 2. I ordered it and am in love and thought that my skin couldn’t get any better. I recently added the luna 2 which has stepped up my skincare routine completely. Thank you for making amazing products and again, happy birthday.

    • carly says:

      Dear Jennifer, this comment made our day! Thank you for expressing your satisfaction with our products and customer service. You truly touched upon the most important roles FOREO has: delivering high-quality products and providing professional customer support. The fact that you acknowledged both makes us joyful! Thank you for being a member of our global FOREO family. Your loyalty and support make us love what we do even more! Kindest regards 🙂

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