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A woman in a hair towel holding a toddler who is brushing his teeth with issa 4 baby toothbrush
ORAL CARE

101 Guide on How & When to Start Brushing Baby Teeth

Even the Tooth Fairy is quite sure about this one, so you're not alone. Millions of parents worldwide are receiving (solicited or unsolicited) advice left and right, so we're here to set things straight and answer questions like: How can you survive without tears (yours or the kids)? What are some practical tips for brushing baby teeth? Are all toothpastes made equal when brushing baby teeth? Why baby first teeth care matters, even though the teeth are not permanent?
Portrait of a beautiful girl with her eyes closed and frost on her face
ROUTINES

Skincare Routine for Colder Weather: Autumn and Winter Essentials

As the seasons change, so should the skincare routines. Just as you change your summer wardrobe for warmer, cozier clothes, it's also essential to adjust the skincare regimen for the colder weather.
News

FOREO To Attend TFWA: the World’s Largest Travel Retail Show

In Cannes from September 30th until October 5th? Booth G37, Yellow Village at the TFWA World Exhibition & Conference is the place to be!  FOREO, the Swedish beauty and wellness brand that surpassed 1 billion USD in revenue in 2017, has announced its participation in the 2018 edition of Tax Fre
A collage made of women's faces of different race, color, age, nationality
SKIN CARE

Skin Care According to Skin Tone: A Complete Guide

Here at MYSA, beauty knows no boundaries, and we celebrate diversity with open arms! With a commitment to being the best solution for everyone's skincare needs, we decided to explore the importance of tailored skincare routines for different skin tones. Skincare is not a one-size-fits-all affair.
Closeup of lower parts of three women's bodies of various ages, constitutions, and skin colors.
CULTURE

Forget the Beauty Standards

Gone are the days when a woman should have been tall, blonde, blue-eyed, flowy-haired, slim (but perfectly proportioned), and pink-plump-lipped to be considered a beauty. Not so long ago, however.
Young female model holding FOREO PEACH 2 IPL device and PEACH Cooling Prep Gel
HAIR REMOVAL

5 Things Your IPL Hair Removal Device Has to Have

If you're tired of spending hundreds of dollars on waxing and threading, then it's time to invest in at-home IPL hair removal. It can provide a long-term solution for reducing body hair without the mess and hassle of salon visits every few weeks.
Woman with charcoal mask on her face
INGREDIENTS

Charcoal Benefits For Skin, Teeth, Hair, and More: How to Use It and What to Know

When most people hear the word "charcoal," they likely think of barbecues and summertime. However, this black powder has many other uses, including some pertaining to beauty. In fact, charcoal benefits for skin, teeth, and hair are numerous. If you're curious about how to use it and what to know bef
Girl putting a sheet mask on her face
SKIN CARE

DIY Time: Make Your Own Sheet Masks in 5 Simple Steps

For when you’re at home looking for some much-needed beauty TLC.   With the explosion of sheet masks in the beauty world over the past few years, we’ve seen a wide variety of formulas hit the shelves. While all of the snail infused and collagen masks out there do sound wonderful, they can
Fashionable young people below a FOREO logo, on a mint background
FOREO Newswire

The Ultimate FOREO Guidebook

A heaven for those who dream big. FOREO is a human brand with an open heart and an open mind, a brand that stands for equality, diversity, inclusivity. In a bustling multicultural environment, the company celebrates YOUniqueness and respects everyone’s right to be different and true to themselves.
An ancient Greek statue showing beauty standards through history
WELL-BEING

A Brief History of Beauty Standards

The current beauty standards around the world are reflective of our moment in time. Still, they are by no means absolutes but temporarily true variations on a theme with infinite interpretations through time and space. Who was the most beautiful woman in history? It depends on from which point of history you're looking.
Woman in yoga pose in a bedroom holding a phone
WELL-BEING

5 Tips for Improving Your Well-Being

When it comes to taking care of your physical and mental health, having a self-care routine is essential. From reducing stress and anxiety to simply feeling better about oneself, there’s no shortage of benefits that come with making sure you take time each day for yourself. In this blog post, we'l
Product photo of FOREO SUPERCHARGED HA+PGA Triple-Action Intense Moisturizer
SKINCARE

FOREO SUPERCHARGED™ HA+PGA Triple-Action Intense Moisturizer

When it comes to skincare, finding a moisturizer that delivers reliable and long-lasting hydration is crucial. Our skin constantly battles external factors that can lead to dryness and moisture loss, making it essential to invest in a product that truly nourishes and protects.
Closeup of a woman in white T-shirt with hands in pockets and jeans
STYLE

Blast from the Past: 90s Minimalist Fashion is Back

As we rolled into the late 90s, fashion took a turn from the flashy colors and sporty gear of the 80s toward the minimalism of sleek slip dresses and denim.
beauty treatment UFO 2
Anti-Aging Products

Review Roundup: FOREO UFO 2 Supercharged 2-minute Facial

Trying out the next generation beauty-tech device. In the latest skincare news we bring you the first sightings of the magnificent UFO 2. Find out more about the outstanding technology behind the world’s most efficient and fastest facial treatment. Watch people react to warming, cooling, full-spe
Hands holding FOREO LUNA Micro-foam Cleanser 2.0 in front of a pink background
SKINCARE

Lighter than air and soft as a marshmallow: LUNA™ Micro-Foam Cleanser 2.0

Gone are the days of simply washing our face with soap and water before bed. Thanks to the introduction of facial cleansers and double cleansing, our beauty routines have forever changed for the better. And leading the charge in this skin-tech revolution is FOREO, celebrating its ten-year milestone
misty copeland
FITNESS

Fitness Secrets from a Star Ballerina

Body-positive advice courtesy of Misty Copeland. American Ballet Theatre principal dancer Misty Copeland is a breakout star in the dance world, yet, her influence extends far beyond ballet. Her positive attitude makes her a role model for all girls (and let’s be honest, grown women) around the w

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