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Various toothbrushes on a pink surface: from smallest to biggest
ORAL CARE

FOREO's ISSA™ Toothbrush - Leading the Charge Against Plastic

As FOREO celebrates its 10th Anniversary, we can't help but reflect on the brand's groundbreaking journey. A milestone happened with the launch of ISSA™, a game-changing innovation in oral health care.
A young, fit woman doing laser hair removal on her underarm
HAIR REMOVAL

Aim to Please: Does Laser Hair Removal Hurt?

Where would every self-respecting Jedi be without his lightsaber? How would Dr. Evil, in his infinite malevolent genius, hold the world hostage; how would the Ghostbuster quartet contain the ectoplasmic manifestations terrorizing our world if it weren't for lasers?
Losing your hair at 25
HAIR

What It's Like to Lose Your Hair at 25

Deanna Pai is a writer from New York. In 2014, she experienced hair loss due to hepatoblastoma, a rare kind of liver cancer. This is her story.   One afternoon, near the end of chemotherapy, I went to the Met with my friend Kevin. Kevin’s one of my oldest friends, but still only a friend desp
FOREO January sales 2025, four young women in business atire using top rated skincare products
News

FOREO Clearance January Sales 2025 - Girl Math Adds Up!

Girl math is an emotionally sourced logic that trumps all others, justifying things by unseen connections that make no sense to non-girl entities. It is superior reasoning of intuitions, future returns, and seeing potential where others see none. It is what women do best - we see how things are interconnected and what the future could be. This is what FOREO’s Girl Math January Clearance Sales stands for, offering investments in your skincare and confidence with discounts of up to 50% on its most iconic devices and skincare products. Use the MYSAJAN10 code to get an extra 10% off the already discounted portfolio.
a woman getting a professional microcurrent treatment
FACELIFT

Microcurrent Device Professional vs. At-Home Facelift Routine

Should you go to the spa or use a home microcurrent device? We compare professional microcurrent treatments vs. at-home use in terms of effectiveness, cost, safety & convenience so you can choose what fits your skin goals and lifestyle.
A closeup of a beautiful young woman with very dry and flaking lips
SKINCARE

The Pout Paradox: Can Lip Balm Make My Dry Lips Worse?

Lips are especially vulnerable to the elements and chemicals in makeup, lip scrubs, and skincare because they don’t have the same structure as the rest of the facial skin. They lack oil glands to protect themselves, so we compensate and treat chapped lips with lip balms.
A woman with beautiful legs in white robe doing IPl hair removal at home in a beautiful space
HAIR REMOVAL

PEACH™ 2 Pro Max: First Professional IPL Hair Removal at Home

On average, a woman will shave 7,718 times in her lifetime, spending $10,000 on shaving products and spending 72 days—1,728 hours—just shaving her legs. This is a good reason to consider IPL hair removal at home, especially if the device offers a full-body treatment in just 7 minutes.
A bird's perspective of a wide dirt road early in the morning with tall baobab trees towerin on both sides
INGREDIENTS

Baobab Oil: The Upside Down Tree for Skincare Done Right

Baobab oil is an absolute treasure in natural skincare for all skin types. It comes from the baobab tree, referred to as the "Tree of Life," known for its resilience, adaptability, and longevity. This colossus is so ancient that it predated humans, ruling the planes for over 200 million years.
A beautiful electrical storm on a dark sky
ANTI-AGING

Microcurrent Facial Guide to Lose Loose Skin

Electricity within the brain (action potential), current in electric outlets, and microcurrent of your anti-aging treatments - we never think much about the energy that’s powering our bodies and our contemporary lives. At least not until the lights go out or our coffee machine stops working.
A young woman painted white with a red heart on her lips and a hairstyle reminiscent of England's Queen Elizabeth I
ANTI-AGING

The History of Skincare: From Dung & Lead to LED

Throughout history, our forefathers and foremothers have chased the proverbial Fountain of Youth, pursuing longevity and vitality from ancient elixirs to modern anti-aging skincare. Sometimes, their pursuit was fantastically visionary, and other times, they were so dead wrong that it resulted in, well—being dead. So here are a few practices from the history of skincare that shaped our modern understanding and skincare trends.
A beautiful textured bowl on an old wooden table, brimming with shea butter, with a shea seed on the left and some wildflowers on the right of the bowl
INGREDIENTS

Shea Butter: From Cellulite and Stretch Marks to Anti-Aging

Mother's day a mom enjoying time with young children playing on the bed as she does skincare
News

FOREO Mother's Day DEALS: Self-Care Isn't Selfish

Let's remind moms around the globe that taking care of themselves is vital for their mental health, confidence, and individuality, so that they can show up as the best version of themselves for their kids. Happy moms usually equal a happy childhood. Grab self-care Mother's Day gifts for up to 40% off with code LOVEMOM30.
A female hand with red nail polish moving a chess figure on a dramatic dark backgorund with smokek
LIFESTYLE

The Human Side of Game Theory

What is game theory? There was nothing theoretical about the endless summers of childhood. We’d spend forever having adventures, building bonds and memories, playing games, and… And creating games that have never existed before. Completely new ones, with rules defined and refined through playing and building upon the game itself, rules developed and agreed upon by the circle of game inventors. We cared about playing fair and reciprocity. This, too, falls under the game theory umbrella.
A man walking through deep forest
FITNESS

Walking: The Most Underrated Superpower for Body, Brain & Balance

What does walking do? Is brisk walking better than slow walking, and can walking even improve life expectancy? Maybe the fountain of youth was to be walked around rather than drunk from.

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