2 min read

The Secret Behind FOREO's Success

FOREO products on a hill with mountains in the background

Since day one at FOREO, we remained dedicated to revolutionising the way people care for their skin and oral health. Through tireless research, innovative engineering, and a passion for excellence, pushing the boundaries of what is possible in the beauty and wellness industry is another regular day at FOREO. Read more to find out what has made the brand go from initial ideas to a bathroom staple, with great success over the years with Filip Sedic, FOREO’s Founder and Chief Innovation Officer.

Pictured: Filip Sedic, FOREO’s Founder and Chief Innovation Officer

“At FOREO, we're constantly looking for ways to innovate and improve. We believe that the beauty industry is ripe for disruption, and we want to be at the forefront of that change. We're not afraid to take risks, try new things, and challenge the status quo. We believe that technology has the power to transform the way people approach skincare, and we're excited to see what the future holds. Our goal is to create products that not only meet people's needs and expectations, but exceed them. We want to create products that people love and can't live without.” said Filip Sedic, FOREO’s Founder and Chief Innovation Officer Unlike other brands who tend to look into what their competitors are doing, FOREO always listened to it's customers and continued with launches of new products on the brief of customers’ concerns that needed to be solved, combined with Filip’s unique vision of finding solutions for good and maintaining that state. Having said that, let us mention the fact that Filip Sedic has 200+ patents under his name. And over the 10 years of success, the brand has garnered over 300 prestigious awards reinforcing its recognition from industry experts and consumers alike.  FOREO's mark in history started with the introduction of the world's first silicone facial cleansing device, LUNA™.

Pictured: LUNA™ first generation and LUNA™ 4th generation

From that day, there was no stopping, and the next goal for FOREO was revolutionising the oral care space which was done with ISSA™. A toothbrush that forever changed the way people approach dental hygiene.

Pictured: ISSA™ 3

And in the first 5 years, there was a third invention - UFO™, an out-of-this-world device, truly ahead of its time. It took both the industry and customers several years to fully comprehend and appreciate the numerous benefits that come out of 5 technologies this device features. 

Pictured: UFO™

Fast forward, we are in 2023; FOREO is proudly celebrating the 10th anniversary, a milestone year marked by numerous noteworthy achievements. The first one is opening the path into two new categories - bodycare and skincare products. Secondly, this year has been marked with over 20 new products and with that Filip Sedic has truly outdone himself. Last but not least, FOREO invented Swedish Beauty Routines to provide each person with the best recommended daily routine and with additional routines for reaching specific skincare goals. Backed by clinical studies, Swedish Beauty Routines by FOREO are the most natural yet effective ways to obtain beautiful skin.  And what makes FOREO unique and all of us in love with it is that it has not limited itself and is ready to expand in any field in which it can make a substantial impact. There is no final destination for FOREO because on the path to changing people’s routines and lives for the better FOREO will continue to empower individuals to embrace their unique beauty and celebrate their skin. And what is the thing you love the most about FOREO? Let us know in the comments bellow.

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