Data privacy is of high importance for Foreo and we want to be open and transparent with the way we process your personal data. We are committed to protecting the privacy and security of our customers and site visitors. We, therefore, have a policy setting out the purpose for which your personal data will be collected, as well as how it will be processed and protected. You will also have the opportunity to monitor the process of data collection and manage the level of communication you would like with us.


In short:
- Your data will only be used to improve our service to you and your experience with us
- The protection of your data from unauthorized access is our number one priority, this includes prevention of unauthorized access, editing or sharing of data
- We shall commit to communicating all necessary information in the clearest and concise manner
- You have the option of deciding what and how you hear from us
- All personal data, if not essential for our analytics, shall be deleted so as to prevent and surplus information being stored in our system 


Who is the controller of your personal data?

The controller of the personal data you submit to us and responsible for your personal data under the applicable data protection law is FOREO AB, established and acting in accordance with the laws of Sweden.

The products we sell are not aimed specifically at individuals under the age of 18, we do not promote our products to this market and we cannot identify individuals of this age and under, on our database.


The company details are as follows:


Karlavagen 41, 11434 Stockholm, Sweden

VAT: SE556922131901

Registration Number: 556922-13199.


Legal basis for processing personal data

We shall be processing your personal information for the following reasons:

  1. The execution of contracts which you are party to
    - Register on the Website or APP "Foreo For You"
    - Purchase on the Website or APP "Foreo For You" 
  2. Consent
    - Direct marketing - newsletter subscription
  3. Complying with our legal obligations
    - Upon your purchase on the Website or App, we are required to process your personal data to meet our legal obligations in accordance with the tax provisions and other statutory rules which apply
  4. Legitimate interest
    - Collection of personal information in order to provide you with the best possible customer experience
    - Operational requirements necessary for internal processes
    - Fulfilling your requirements regarding our services and products
    - Fraud prevention
    - Exclusively our own internal marketing, research and product development

How we collect information about you

- Through online purchases (when you place an order)
- Via direct marketing (when you sign up to our newsletters)
- When you register for a Foreo account on the website or “Foreo For You” APP
- Via communication through our Customer Care
- When you subscribe to our Mysa Blog

Your information may also be automatically collected during visits to our website, these include information about your devices and browsing. This information is collected through the use of cookies and similar technologies. For more information about cookies please see our Cookie policy. We do not use your data for profiling or automated decision-making.  


Why we use your personal information

- Processing and delivering your purchases
- Taking payments and making refunds
- Sending you service messages by SMS, email or otherwise
- Providing customer care services and support, handling returns, warranty claims
- All forms of fraud detection and prevention
- Security and Protecting our website
- Showing you our advertisements while you browse the web
- Providing you with information about our products and services, promotions, discounts and news regarding your preferences and wishes
- Improving our website and mobile app


What types of data we collect

- Identity and contact information (email address, first name, last name, address, phone)
- Financial and transaction information (credit card data, details about payments provided by 3rd party payment processors)
- Profile information (first name, last name, email address, password and as additional non-mandatory user info: gender, time zone, date of birth)
- Technical information (internet protocol (IP) address, your login data, browser info, time zone, language, browser plug-in types and versions, operating system, and other technology on the devices you use to access the Foreo website or mobile application)
- Marketing and communications information (email address, first name, last name, gender, time zone, region, country, purchase date, IP address, order date, product purchased, subscription source, language, order ID, user ID, subscription date, last change date)


How long we keep your personal data

We will keep your information for as long as you have your account, or as long as is needed to be able to provide services to you, including product warranty lasting up to the expiration of minimum legal guarantee, or (in the case of any contact you may have with our Customer Care Team) for as long as is necessary to provide support-related reporting and trend analysis only. We may keep some of your information if required by law, even after your account has been closed and we no longer need to provide any services to you. Data used for direct marketing will be saved until the user unsubscribes or becomes inactive for more than a year.


Sharing your information with third parties

We do not and will not sell any of your personal data to any third party. We want to earn and maintain your trust, and we believe this is absolutely essential in order to do that.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

- Affiliated companies and processors based on fulfillment of the purchase agreement or to perform internal processes and procedures
- Companies issuing credit cards, providers of payment services to process payments and banks, on the basis of your order, to fulfill a purchase agreement
- Carriers to deliver your order or services
- Other service providers and third parties involved in data processing such as email delivery suppliers, IT software providers, marketing and research agencies, analytics companies and website hosts who help us to run our business
- Third parties, such as law enforcement agencies, other governmental agencies, and related parties, if we are required by law to do so
- Third parties carrying out surveys among customers

We may provide third parties with aggregated but anonymized information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

Please note that all service providers and affiliated companies can only use your data for the exact purposes we have specified in the contract with them and are subject to rigorous assessment of how they manage personal data.


Data transfer outside of the European Union

Some of our contractual partners, mentioned above, may be located outside the European Union (EU) or European Economic Area (EEA). Despite that, we will ensure that those transfers are adequately protected, by putting in place the necessary organisational and technical measures, and guarantee the lawful processing of your personal information in accordance with the data protection safeguards established by the European Commission:

  1. The data is transferred to countries that the European Commission considers to provide adequate level of personal data protection;
  2. The data transfer is made on the basis of Standard Contractual Clauses approved by the European Commission or International Data Transfer Agreement approved by Information Commissioner’s Office


What are your rights

- The right to access the personal information we hold about you. You have the right to request information about the personal data we hold on you at any time. When you contact us, we will provide you with your personal data via email.
- The right to portability. You have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us. You also have the right to request that we transfer or port elements of your data either to you or another service provider.
- The right to rectification. You have the right to request rectification of your personal data if it is incorrect, including the right to have incomplete personal data completed.
- The right to erasure. You have the right to request that we delete, stop processing or collecting any personal data at any time
- The right to object to the processing of personal data that is based on legitimate interest. Upon your request, Foreo will not continue to process your personal data unless we demonstrate a legitimate ground for doing otherwise, which overrides your interest and rights, or due to legal obligations or claims.
- If processing of your personal data is based on your consent, you can withdraw this consent at any time without giving reasons.
- The right to object to direct marketing. You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes.

Overall, as our customer or site visitor, you are entitled to complete information regarding the collection and processing of your personal data. If you would like to exercise your rights, require assistance, have a complaint, or just have any questions, please do not hesitate to contact us (details are listed in ‘How to contact us’ section below).




We use cookies in order to make site or app work, or work more efficiently as well as to provide information like your language preference, sign in information or other information regarding your interaction with the website. Cookies are also used to show you products and services based on your preferences as well as to allow third-party partners to deliver relevant advertising. For more information about cookies and how we use them, please read our Cookie Policy.



We take all appropriate physical, technical and organisational measures to protect your personal information against unauthorised access, misuse, alteration, disclosure or to reduce the risk of loss in compliance with our legal obligations. From all third parties we require to respect the security of your personal information and to treat them in accordance with our instructions and with the law.


Updates to our Privacy Notice

We may need to update our Privacy Notice. The latest version of the Privacy Notice will always be available on our website, so you can access it and be informed of any updates or changes at any time. This version of the Notice was created on 09th Apr 2024.


Types of cookies we use:

- Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
- Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
- Statistics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
- Marketing cookies are used to track visitors across websites. The intentions are to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Cookie declaration last updated on 04/04/2019 by Cookiebot:

How to contact us

We continuously ensure that we process your data in an open, accurate and legal manner.

If you have any questions, comments or requests regarding our Privacy Notice and data security in general, please feel free to contact us on